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Lead Product Marketing Manager Network

El Segundo, CA

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Lead Product Marketing Manager, Network
El Segundo
AT&T Mobility & Entertainment Group is changing the way the world experiences entertainment and our network is at the center of that innovation. AT&T beats the competition in network coverage and reliability and leads the industry on the path to 5G. Not only will we be the first carrier to deploy mobile 5G at the end of 2018, we also have the nation’s largest and most reliable network and the best network for video streaming.
We are looking for a dynamic lead marketing manager to develop our overall 5G story and launch marketing plans that promote that story. The candidate will be responsible for creating comprehensive, strategic marketing strategies in partnership with PR, Advertising and the Network Marketing team to motivate customer to choose AT&T for their wireless and entertainment needs. Details of the position include:
Guide strategic message development and manage creative execution through internal and external partners
Analyze customer usage and industry data to refine marketing programs
Interface regularly with the network product and channel management teams
Build and maintain relationships with internal marketing teams (i.e. brand, CLM, retail marketing) and secure support for Network (5G) related marketing projects
Manage external vendors/agencies ensuring on-time, on-budget delivery of high-quality work
Develop detailed work plans and conduct project meetings
Oversee direct marketing communications and/or programs
Partner w/legal on disclaimers
Review competitor landscape to identify network positioning options
Collaborate with team on strategy for product pages
Prepare presentations for executive read-outs
Conduct research to understand consumer insights
Additional Information:
5 years’ professional experience in marketing
Bachelor’s Degree in Business, Marketing, Communications or a related area preferred
Understanding of wireless industry and key wireless operating metrics
Proven ability to successfully manage and track multiple projects simultaneously
Experience thriving in a fast-paced business environment
Proven ability to translate ideas and vision into product definition and requirements
Proven ability to hit launch milestones and manage issues that arise
Proven ability to successfully partner with other organizations, including device teams
Proficiency in PowerPoint, Excel, Word and other standard office computer applications
Ability to travel based on the needs of the business
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

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