Grant Thornton LLP.
Account Marketing Senior Associate','040040','!*!Grant Thornton is a collaborative, entrepreneurial firm on the move! As part of a dynamic, global organization of more than 42,000 people serving clients in more than 120 countries, we have the agility and focus it takes to be a leader.
Account Marketing Senior Associate
Account marketing senior associates work as part of a team of marketing professionals at Grant Thornton that operate within an account-based marketing (ABM) methodology to engage and drive revenue with targeted accounts/clients through relationship-building & brand-building activities, campaigns and programs.
The account marketing team is accountable for executing individual ABM plans for prioritized accounts in Grant Thornton’s regions, as well as for executing an overarching ABM plan for the region’s broader account portfolio. The senior associate assists the regional marketing leader and teammates with the execution of the strategy and these plans.
In the development & execution of individual account and regional ABM plans, the account marketing team focuses on driving national marketing programs & assets to the accounts in the regions, as well as building customized & personalized programming and campaigns directly for an account or small group of accounts. Campaigns & programs might include live or digital events (content-driven, hospitality/sports marketing, etc.), social media engagement, or CSR involvement, among others.
Account marketing teams also directly engage with and support account teams comprised of senior Grant Thornton executives that are mobilized around the target/client accounts to drive forward engagement and revenue in alignment with Grant Thornton’s growth strategy.
Agent of Change – work closely with account teams and all marketing teams to align to Grant Thornton ABM strategy and to ensure that overall M&S efforts are successful. ABM is a relatively new approach for Grant Thornton so it is critical for account marketers to be adoption leaders.
National Campaign Execution – under the direction of the regional marketing leader, independently drive the effective implementation & execution of national marketing campaigns and programs direct to the account level. Be a connector – understand the account’s needs & the firm’s assets and connect the two.
Collaboration, Innovation & Creativity – work with numerous team members across M&S (digital, content, ABM, comms, design, BDEs, etc.) to design and execute impactful and innovative ABM programs, communications, initiatives & campaigns centered on driving engagement & revenue with prioritized accounts.
Project Management – demonstrate ability to manage projects & processes independently with high contribution & impact, and to juggle competing priorities. Work with little supervision, but seek out help as needed in prioritizing work. Take ownership of projects start to finish with stellar execution.
Help Build the ABM Team’s Culture – actively seek opportunities to engage with team members through meetings & trainings, ABM campaign/program execution, and 1:1 opportunities to help build a culture of collaboration & impact.
Measurement & ROI evaluation – commit to a hyper-focus on impact & contribution, doing so through consistent KPI measurement and evaluation of ROI at the account level, program/campaign level & at the regional level.
Communication – effectively communicate (oral, written and interpersonal) with internal client-serving stakeholders, clients & other external contacts, ABM team members, marketing leadership and other M&S stakeholders.
Intellectual Curiosity/Learning Mentality – actively seek out opportunities to learn from team members and others within the marketing and sales organization; demonstrate a desire to advance mktg skills (ABM, digital, social, content strategy, etc.). Demonstrate focus on learning the business and the services the firm provides and in seeking points of intersection between the business, marketing initiatives, & business development priorities.
Market Research – demonstrate strong capabilities in searching and analyzing information in support of accounts and marketing programs/campaigns & initiatives.','!*!
Bachelor’s degree in marketing, communications, business or related field.
5-10 years of marketing experience; professional services experience a plus; ABM experience a plus; CRM experience a plus; digital & social media experience a plus.
Sound skill with Microsoft applications (Outlook, Word, Excel, PowerPoint).
Grant Thornton LLP promotes a nationally recognized culture of health and offers an extensive array of benefits to meet individual lifestyles. For a complete list of benefits please visit www.grantthornton.com.
Grant Thornton LLP promotes a nationally recognized culture of health and offers an extensive array of benefits to meet individual lifestyles. For a complete list of benefits please visit www.gt.com.
Grant Thornton works with a broad range of publicly and privately held companies, government agencies, financial institutions, and civic and religious organizations. Core industries served include consumer and industrial products, financial services, not-for-profit, private equity, and technology. Grant Thornton focuses on serving dynamic organizations that pursue growth holistically — whether through revenue improvement, leadership, mission fulfillment or innovation.
It is Grant Thornton’s policy to promote equal employment opportunities. All personnel decisions, including, but not limited to, recruiting, hiring, training, promotion, compensation, benefits and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability or any other characteristic protected by applicable federal, state or local law.','US-GA-Atlanta','Suite 1200','1100 Peachtree Street','Atlanta','30309','Account Marketing Senior Associate
Grant Thornton LLP.
Website : http://www.grantthornton.com/
The people in the independent firms of Grant Thornton International Ltd provide personalized attention and the highest quality service to public and private clients in more than 100 countries. Grant Thornton LLP is the U.S. member firm of Grant Thornton International Ltd, one of the six global audit, tax and advisory organizations. Grant Thornton International Ltd and its member firms are not a worldwide partnership, as each member firm is a separate and distinct legal entity.