ORGANIZATION: Accenture Interactive
Programmatic Strategy Specialist
LOCATION: New York
TRAVEL REQUIREMENT: As needed
Customer experience is the battleground for brands today. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual needs.
Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.
There will never be a typical day at Accenture Interactive, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here's a snapshot of your responsibilities:
Support programmatic media engagements where Accenture is actively managing a Client's media budget. This may involve architecting the media strategy, conducting audience and media research, building campaigns, partnering with media and ad technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations. Provide detailed account analysis and ensure that our advertisers are satisfied with their performance goals
• Perform assessments and develop roadmaps to help clients establish and achieve their programmatic media objectives
• Support programmatic media consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization
Build and maintain strong knowledge of DoubleClick Bid Manager (DBM).
• Actively support the development of Accenture's paid media offering
• Keep in front of industry, programmatic and paid media trends and developments by conducting research, engaging in training and attending industry events
Evangelize Programmatic Buying both internally and externally
Minimum of 4 year Bachelor's degree
Minimum of 3 years of experience in digital marketing
Minimum of 2 years of experience buying and actively optimizing programmatic media campaigns using major DSPs (ex: DoubleClick Bid Manager, Media Math, etc)
2 years where you demonstrate measurable impact of campaign strategy and deliver customer-focused results in a competitive environment.
2 years of experience with ad serving tools (ex: DoubleClick Campaign Manager and/or Sizmek)
Set Yourself Apart:
Experience with setup of media analytics tagging using tools (ex: Adobe Analytics, Google Analytics)
Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel
Experience with media forecasting across an entire digital media program
Strong project management skills and ability to manage multiple responsibilities in a fast paced environment
Passionate about media, data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)
Experience managing digital advertising campaigns for large, complex clients with proficiency in online measurement, operations, ad networks, DSPs, digital video, and Google platforms
Proficiency in the display ecosystem of ad networks, DSPs, 1st and 3rd party audience targeting and technology, online measurement, ad operations and Google display ad buying, delivery and measurement platforms
Experience managing junior team members, vendors and client relationships
Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)
Strong network within digital media and/or ad technology
Good understanding of end-to-end process in marketing, sales, and service organization
Professional Skill Requirements
• Proven ability to build, manage and foster a team-oriented environment
• Proven ability to work creatively and analytically in a problem-solving environment
• Desire to work in a data driven environment
• Excellent communication (written and oral) and interpersonal skills
• Excellent leadership and management skills
• Ability to take complex solutions and make them simple to explain and digest
Where you live
: Within 90 minutes of the New York office
: As needed to accommodate client
OUR COMMITMENT TO YOU
Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement You'll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects Opportunities to learn daily through training, assignments and collaboration with experts across the company Access to leading-edge technology Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan
CALL TO ACTION
Now is the time to become a digital disrupter. The opportunity is here-what's stopping you from pursuing it?
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity:
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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Website : https://www.accenture.com
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.We help organizations maximize their performance and achieve their vision. We develop and implement technology solutions to improve our clients’ productivity and efficiency—and may run parts of their operations on their behalf. Ultimately, we enable our clients to become high-performance businesses and governments.