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Job Details

Marketing and Media Specialist

Company name
The Regents of the University of Michigan

Location
Ann Arbor, MI

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Profile

The ideal candidate for this role is fascinated by the way social media continues to reshape marketing, promotion, communications and customer engagement. This person is a regular consumer of the latest online trends, strategically curates his or her personal digital footprint, and is an early adopter of platforms features, design and innovative strategy. This social media manager is interested in not just producing dynamic content but also assessing its value and return on investment. The ideal candidate will be an effective project manager, a big-picture thinker, creative spirit and an excellent communicator (written, verbal, digital). This person will be responsible for managing the strategic placement of content on behalf of the University of Michigan; posting and responding on a wide range of social platforms multiple times daily, both within and outside normal business hours. The social media manager is responsible for personifying the University, as well as, maintaining and monitoring its reputation throughout the web. In this role you will be tasked with using a variety of tools to measure and report on quantitative and qualitative data, produce analytical reports, and demonstrate goal driven accomplishments. This person will act as an advocate and ambassador of the UMSocial social communications strategic approach, advising and assisting individual University units and groups in the development and implementation of social presences. This is an opportunity to work with a global brand that serves a standard of best practice for social communications implementation across higher education. To succeed in this role, you must be enthusiastic and uncompromising about ensuring the University of Michigan is always seen as a primary influencer in social communications both among our peers and in the world. Responsibilities* Supports and partners with the Director of Social Media to accomplish both daily tasks and global goals Serves as daily content manager and developer for university social channels, including but not limited to Facebook, Facebook Groups, Facebook Workplace, Twitter, Instagram, Pinterest, Snapchat, Spotify, LinkedIn and YouTube Monitors and reports ongoing baseline benchmarking, dashboard monitoring and analytics intelligence to support data-based decisions Maintains website content, ticketing system, blog features and student run social platform Interfaces as a conduit for collaboration among other university social media representatives, stakeholders and programs Works with cross-functional teams (creative and technical) to develop content and guide it through the production process Manages paid social media investments, campaigns and placements on behalf of the U-M social community and in relationship with university initatives Provides strategic counsel for university schools, colleges, and departments Prioritize projects and develop roadmaps for execution of content strategy recommendations Tracks, measures, and communicates results by overseeing deliverables Leverages design and creative copywriting skills to recommend and execute campaign ideas and optimize conversion Authors written best practices, summaries, and evaluations of emerging technologies Performs other duties as required or assigned which are reasonably within the scope of the duties enumerated above Required Qualifications* Undergraduate degree in communications, political science or related field Three to five years of combined social media, content creation, digital strategy, and writing experience Passion for social communications, innovation, branding, and promotions Experience working collaboratively to set goals, implement projects and assess success Demonstrated success in communicating and creating in the social space Accustomed with the strategic use of social platforms for brand awareness, strategic accomplishment, reputation management and customer service Available outside of normal business hours Excellent verbal and written communication skills, proficient in spelling, grammar, punctuation, and style necessary Ability to produce high-quality work on deadline and handle several projects at once is required Desired Qualifications* Previously managed communities of 100,000 Ability to take both direction and initiative Skilled multi-tasker, excellent listener and extremely organized Adobe Creative Suite Additional Information Organizational Status This position reports to the Director of Social Media and is part of the University of Michigan central social unit (UMSocial) located within the Office of the Vice President for Communications. Application Deadline Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.

Company info

The Regents of the University of Michigan
Website : http://www.umich.edu

Company Profile
Welcome to the University of Michigan, a place with deep traditions focused on creating brighter futures. We invite you to explore the diverse and vibrant community that makes us the home of Leaders & Best.

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