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Director Digital Influence m f

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Birmingham, AL

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The company is a full-service marketing communications agency whose strategy-first, messaging-centric approach generates impactful results for its clients.\u00a0Advance the Digital Influence practice area by constantly evolving its direction and motivating team members to accomplish success that supports overall agency growthResearch and evaluate emerging digital technologies and provide thought leadership on adoption strategiesTranslate big-picture, integrated thinking into actionable and measureable strategies that maximize resultsCollaborate with analysts and other digital marketing professionals to model digital marketing media mix scenarios using competitive, category and client dataDevelop and implement A\/B or multivariate tests to provide in-depth insights on the effectiveness of online\/digital initiativesGather, synthesize, and apply digital insights to inform strategies that integrate all addressable channels and mediaLead content strategy development for companies across different industries with innovative, relevant subject matter and distinct voices specific to each clientHelp cross-functional teams develop and evolve ideas to achieve both B2B and B2C goalsTranslate and manage the integration of website development with all other digital componentsDrive goal-oriented, proactive measurement of online activities and integrated, holistic measurement of effortsConnect digital assets to measureable KPIs in order to translate ROI for clientsLead evaluation and implementation of third-party toolsLead and mentor existing digital team membersSupport business development opportunities by collaborating with internal teamsHold self responsible for assigned projects large and smallStrong experience with the following:Maximizing Google analytics and other analytics\/reporting tools to inform recommendations and strategiesDeveloping Search Engine Marketing and Optimization strategies and tacticsDeveloping social media strategies, including content development and the gathering of data insights across key social channelsTracking, measuring, contributing to and leading digital media and social media trendsUnderstanding of web design and development disciplines and how they integrate with an overall digital strategyApplying quantitative, analytical, and problem-solving abilities, including the ability to turn data and insights into actionable resultsAcute attention to detailStrong organizational skills; ability to handle multiple tasks, meet deadlines and manage prioritiesExceptional written and verbal communication skillsEffective leadership skills that encourage team cooperation, promote enthusiasm and motivate relationship-buildingCapable of working in a collaborative, fast-paced environmentBachelor\u2019s degree in business, marketing, advertising, communications, journalism or related fieldAgency experience preferred

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