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Job Details

Initiative - Manager Communications Design

Company name
Universal McCann Worldwide

New York City, NY

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Position Summary

As Manager, Communications Design, you are responsible for managing the production and application of accurate and insightful consumer, cultural, media and market intelligence to contribute to an impactful communications ecosystem for your client. With clear direction from your Associate Director, you practically take the strategic design imperatives and communications idea and deploy a variety of data and intelligence to identify appropriate communications solutions. You are able to plot the course of action your team of Communications Designers needs to take, to address the challenge (tasks, approaches, tools, and timelines) and ensure best practice, innovative thinking is applied to the communications design fundamentals. In this role, you are responsible for the preparation of the communications flowchart, and ensuring the communications plan is built on solid, data rich fundamentals that help brands grow. Working with partnerships, media vendors, and your communications design team, you ensure the accuracy of the inputs required for the development of the flowchart, and are responsible for ensuring any changes made to the approach are reflected in the plan. With more than 3 years in a Communications Design role, you are an expert in the Initiative design process, tools and techniques, and how to best apply and adapt these for a given scenario. You are a gifted planner who is able to synergize multiple data points into cohesive story around the communications idea. You are a strong and nurturing manager, able to ensure your support design talent are able to produce high quality planning inputs that result in an effective, culturally resonant, highly connected communications solution.

Essential Functions

Client Responsible for the delivery of accurate, impactful inputs that power the client’s communications plan and grow their business

Responsible for the timely, accurate delivery of day to day requests from the team

Responsible for regular trend identification, culture and competitive analysis for client

Internal Work with the Associate Director and Partnerships team to develop the RFP to develop the best possible plan for the communications idea

Manage the team output and development of the flowchart grounded in the communications idea, including oversight of the plan being accurately produced within Colspace to address the business goals

Ensure the communications ecosystem extends beyond paid through the integration (and quantification) of owned, earned and shared impacts

Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques

Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.

Commercial Contribute to the profitability of primary accounts, and involvement of SBU

New Business Contributor to new business as required



Bachelor degree in related field or equivalent work experience

Work Experience:

4 years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)

1 years of experience in managing or developing staff


Media planning skills must be polished or able to be developed

Category or audience experience as relevant per assignment

Ability to delegate and oversee direct reports

Excellent written, verbal communication and presentation skills

Strong time-management and organizational skills

Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Proven problem solving ability

Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

About Us

Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of five central “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnerships, and Analytics.

Job Location

New York, New York, United States

Position Type


Company info

Universal McCann Worldwide
Website :

Company Profile

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