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Senior Communication Specialist

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Washington, DC

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Advantage Through Diversity at CBRE

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is hiring a Senior Communication Specialist in the Greater Washington, D.C. region. The Senior Communication Specialist reports the Senior Director of Americas PR and Internal Communications. The Senior Communication Specialist will work with local and regional leadership to translate business priorities into an integrated communication strategy.

As a Senior Communication Specialist, you’ll be responsible for driving external communication strategy for your markets, including media relations, social media and internal communications. The Senior Communication Specialist position goes beyond the ability to deliver tactical results—it requires an enhanced level of strategic planning, critical thinking, and creativity in story-telling. Senior Communication Specialists must have strong interview skills and be able to successfully partner with business leaders and the company’s Research team to uncover newsworthy trends and story angles, and succinctly articulate these stories both verbally and in writing to a variety of audiences and through multiple communications channels, including social media, in an integrated fashion.

Senior Communication Specialists must be capable of formulating strategic messaging and talking points, developing and executing integrated communications plans in support of key business initiatives, and counseling internal clients on the most advantageous approach to meeting their communications goals. Senior Communications Specialists are able to perform their responsibilities with limited supervision, while maintaining in the highest levels of quality control and adhering to all deadlines (especially media deadlines). A Sr. Communication Specialist should have no less than four years of PR/Communications experience in a business environment.

Responsibilities include:

Execute a measurable PR strategy that aligns with the company’s business goals

Create opportunities for thought leadership across traditional and non-traditional media

Foster strong and lasting relationships with relevant local media, and maintain ongoing dialogue that leads to opportunities for the organization

Actively engage with professionals and leadership to demonstrate the value of the media as a tool that supports their business

Manage internal and external media to effectively coordinate communication between the two

Remain up to date on all aspects of the industry

Write and distribute press releases and thought leadership pieces across a variety of topics

Work with national counterparts internally to execute the company’s goals on a local level

Incorporate social media into business plan and work with professionals to train and assist in social media posting

Own content sharing on the local market Twitter account

Publish press releases on the local website


Strong technical and creative writing and communication skills. Able to facilitate relationships and communication with brokers, leadership, across departments, as well as with media and vendors.

Social Media Savvy. Ability to strategically incorporate social media as a key component of a communications plan. Also able to advise and train internal clients on how to use social media to advance their business goals.

Collaborative attitude. Adept at building internal relationships/dialogue to facilitate process. Able to serve several audiences while remaining committed to generating the right result.

Can think strategically and be proactive with ideas/opportunities. Able to comprehend, analyze and interpret market information and situations to create actionable ideas that positively impact the organization and its professionals.

Solid organizational, project management and multi-tasking skills that engage people across staff and departments, and allow projects to move forward based on priorities and deadlines.

Strong attention to detail, including strong proofreading capabilities and interest in achieving the highest quality deliverables and outcomes possible.

Energetic, enthusiastic and people-oriented. Enjoys working with different personalities and can adapt to/accommodate others’ working styles to get things done.

Company Profile
CBRE Group, Inc. operates as a commercial real estate services and investment company worldwide. The company operates through Americas; Europe, Middle East and Africa; Asia Pacific; Global Investment Management; and Development Services segments. It provides advisory services, such as strategic advice and execution to owners, investors, and occupiers of real estate in connection with leasing, disposition, and acquisition of property; integrated investment sales and debt/equity financing services under the CBRE Capital Markets brand; and valuation services, including market value appraisals, litigation support, discounted cash flow analyses, and feasibility and fairness opinions, as well as originates, sells, and services commercial mortgage loans. CBRE Group, Inc. offers its commercial real estate services under the CBRE brand name; investment management services under the CBRE Global Investors brand name; and development services under the Trammell Crow brand name. CBRE Group, Inc. was founded in 1906 and is based in Los Angeles, California.

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