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Social Media Manager

Location
Bentonville, AR, United States

Posted on
Jun 07, 2022

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Job Location
Crystal Bridges - Bentonville, AR
Position Type
Full Time
Position Summary
At the direction of the Public Relations Director, the Social Media Manager is responsible for oversight and management of all social media strategy and efforts across platforms for Crystal Bridges and the Momentary to promote exhibitions, programs, offerings, and help further the vision and mission of the museum. The Social Media Manager reports directly to the Public Relations Director.
Positions Principal Responsibilities
The Social Media Manager will work with key stakeholders and teams to:
Manages social media accounts for Crystal Bridges and the Momentary to drive awareness of exhibitions, programs, and other offers with a focus on building audiences and engagement. Platforms include but are not limited to Facebook, Twitter ,
Instagram ,
Pinterest ,
TikTok, YouTube ,
LinkedIn, Google my Business, and more.
Build social media plans and strategy through research, benchmarking, and audience identification
in support of the museums goals and objectives working closely with marketing strategy and editorial teams to establish and maintain content calendars.
Collaborates with marketing strategy team on social media plans specific to content for paid digital advertising and supports management of social media budgets for promoted content across Crystal Bridges and Momentary platforms as needed.
Creates, edits, and shares content for social platforms, working with creative and digital teams to generate graphics, video, and other assets.
Collaborates with other departments to actively seek storytelling opportunities for social platforms.
Works with curatorial, interpretation, creative, and exhibition design teams to manage gallery engagements that encourage social media use onsite.
Works in a flexible manner such as on the museum grounds or other off site locations as needed.
Supports processes for planning and executing virtual events on social platforms working with A/V production, multimedia, web, and programming teams.
Develops and maintains social media style guides and internal policies to convey a consistent voice, tone, and brand integrity.
Activates emergency alerts messaging across social media platforms as needed.
Works closely with Social Media Specialist, providing oversight and feedback on their work at the direction of the PR Director.
Influencer Relations:
Manages relationships with influencer marketing partners including agencies and individual influencers and creators to execute a variety of influencer activations.
Cultivates relationships with social media influencers, develops influencer marketing plans, and supports influencer events.
Reporting and Evaluation:
Monitors social media platforms and audience feedback and engagement through a variety of social media monitoring and listening tools and platforms.
Generates reports on social media activities and works collaboratively with department administration to ensure accuracy and share with stakeholders on a regular basis.
Monitors trends in social media to stay updated on emerging platforms, channels, and technologies.
Reputation Management:
Work with PR Director and marketing strategy team to manage online presence, monitoring content on review sites such as
Google, Yelp, Tripadvisor, and Facebook.
Develop strategy to engage with reviews, spark return visits, and conversion to member/advocate.
Content Creation:
Works closely with multimedia and production teams to plan and develop a range of content for social platforms.
Pursues original photo and video content specific to different social media channels (IGTV, IG Stories, Reels, YouTube, etc.)
Minimum Qualifications
Education, Training, and Traits:
Bachelors degree from an accredited institution of higher education.
Ability to use visual storytelling and social listening to create unique and engaging content.
Digital savvy professional, open to learning a variety of platforms and applications.
Basic experience with photo editing and graphic design applications.
Basic knowledge and experience with managing multimedia files and understanding of file specifications (aspect ratio, resolutions, and file formats)
Highest ethics as they relate to all aspects of museum practices.
Professional integrity and ability to handle sensitive issues with discretion.
Methodical project management and execution skills.
Ability to interact respectfully, collegially, and professionally.
Ability and willingness to occasionally work weekends and evenings, as required.
Belief in the museum as a cause for social good and a positive, dynamic force for economic development.
Work Experience:
Minimum 3 years in related employment, work experience in public relations, marketing, or communications, and
managing social media campaigns
Knowledge of museum operations, the arts industry, and arts marketing is a plus.
Management experience preferred.
Physical Demands and Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sitting or leaning while on post will not be permitted.
Physical demands
: Position requires working in Museum Galleries for prolonged periods of time. This position requires standing, walking and climbing stairs, bending and stretching, and physical stamina to lift a minimum of 50 pounds unassisted. This position requires visual acuity to review written materials is required for this job.
Work environment
: Work will be performed in an office environment, museum spaces. Additionally, strong communication skills and ability to interact politely and effectively with a wide range of Museum members, visitors, volunteers and staff. Effectively utilize museum communications system. Communicate with public safety, fire and other local or state emergency personnel in an effective and calm manor. Position requires ongoing flexibility in work hours due to events, staffing needs and other factors.
About Crystal Bridges
The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding American art. Crystal Bridges was founded in 2005 as a non-profit charitable organization by arts patron and chair of the museums board of directors, Alice Walton. Since opening to the public on 11-11-11, the museum has welcomed more than 5 million visitors and garnered 15,000 membership households. Some 280,000 school children have participated in the Willard and Pat Walker School Visit program, which provides educational experiences for school groups at no cost.
Crystal Bridges takes its name from a nearby natural spring and the bridge construction incorporated in the building, designed by world-renowned architect Moshe Safdie. A series of pavilions nestled around two spring-fed ponds house the galleries and amenities such as a restaurant, museum store designed by architect Marlon Blackwell, and a library featuring more than 50,000 volumes of art reference material. In addition to the museums architecture, a Usonian house designed by Frank Lloyd Wright was preserved, acquired, and moved to the museum grounds in 2015, and a rare Buckminster Fullers Flys Eye Dome was installed in 2017, both providing access to American architectural masterworks in a natural setting.
Sculpture and walking trails link the museum's 120-acre park to downtown Bentonville, Arkansas. A new entrance, elevator tower, and pedestrian bridge was added to the north side of the building in 2017, increasing access to the museums north lawn and newly enhanced North Forest Trail. More than 600,000 visitors a year utilize the museums five miles of walking trails.
Crystal Bridges permanent collection spans five centuries of American artworks from early American to the present, and is always free to view. Crystal Bridges is committed to telling broad and inclusive stories by acquiring and showcasing the highest quality works by artists underrepresented in art history and conventional museum frameworks. Works such as Asher B. Durands
Kindred Spirits
, Gilbert Stuarts
George Washington,
and Georgia OKeeffes
Jimson Weed
are displayed alongside contemporary artists such as Kerry James Marshall, Maya Lin, Fritz Scholder, Jaune Quick-To-See-Smith, Felix Gonzales-Torres, and Amy Sherald represent some of the finest achievements in American art. The collection continues to grow, while the museum also offers temporary exhibitions that complement the collection and can also reveal arts connections to equality and justice.
Crystal Bridges provides year-round programming for all ages. In 2019, more than 800 public programs and events were offered, including lectures, performances, classes, and continuing education for K-12 teachers. Crystal Bridges stays connected online with the full collection available via eMuseum, an award-winning app, a podcast called Museum Way, all available for ****, in downtown Bentonville, Arkansas. A satellite to Crystal Bridges, the Momentary presents visual, performing, and culinary arts. The mission of the Momentary is to champion contemporary arts role in everyday life and explore the unfolding story of contemporary American arts in an international context by actively commissioning and exhibiting outstanding works that explore new ideas and inspire action. The Momentary was founded by the Walton family, based on the vision of Tom, Olivia, and Steuart Walton. The Walton Family Foundation is supporting this project as a way to enhance the quality of life in Northwest Arkansas. The Momentary welcomes all with free general admission. Additional offerings include an artist-in-residence program, culinary experiences including an Onyx Coffee Lab, indoor and outdoor gathering spaces, an outdoor festival space, and a gift store. For more information, visit theMomentary.org. The Momentary is located at 507 SE E Street, Bentonville, Arkansas 72712.
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