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Job Details

Senior Marketing Manager Brand Promotion and Communication

Company name
Boehringer Ingelheim

Gainesville, GA

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Senior Marketing Manager, Brand Promotion and Communication','181809','!*!


The Marketing Brand Promotion & Communications Manager will focus on the role of leading all brand and promotion and communication efforts. The individual will be responsible to assess, design, and develop short and long term brand plans including strategies and tactics related to the BI poultry brand portfolio. The individual will be tasked to continuously improve the marketing promotions and communications capabilities for the commercial team.

Duties & Responsibilities:

Responsible for the strategic development, implementation and execution of brand promotion and communication plans that optimize brand performance on time and within budget.

Collaborates and coordinates closely with the sales management, technical managers, and the agency.

Leads all internal and external communications for the BI poultry marketing team that involve brands, brand collateral, public relations, corporate campaigns/platforms, and digital media. 

Specific areas of focus include brand communication strategy, analytics, and overall execution of brand tactics as a part of an overall brand plan strategy.

To provide high level analysis of potential marketing communication metrics to evaluate campaign ROI and insight into brand life cycle.

Supports the Director of Marketing to manage the relationship with the advertising agency of record. Duties include overall brand communication oversight, direction and budgeting.

Initiates and manages the process as it pertains to the review and approval of all marketing pieces for legal and regulatory approval.

To have close liaison with the field force to adopt customer's perspectives in order to anticipate their expectations allowing development and evaluation of solutions accordingly


Minimum of 5 years B2B or B2C marketing and communication experience

Bachelor’s degree in Marketing and/or MBA preferred

Exhibit strong written & verbal communication skills along with excellent presentation, facilitation and interpersonal skills

Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.

Proven ability to work on multiple projects & prioritize effectively.

Demonstrates strategic thinking, initiative, and creativity and proven track record for innovation.  

Show agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends.

Demonstrates problem solving and analytical skills.

Demonstrates ability to collaborate with stakeholders to deliver results in a highly matrixed organization.

Entrepreneurial drive with proven track record of meeting financial and other quantitative goals.

Demonstrates success working in a team environment.

Eligibility Requirements:

Must be legally authorized to work in the United States without restriction.

Must be willing to take a drug test and post-offer physical (if required)

Must be 18 years of age or older

Our Culture:

Boehringer Ingelheim is a different kind of pharmaceutical company, a privately held company with the ability to have an innovative and long term view.  Our focus is on scientific discoveries that improve patients' lives and we equate success as a pharmaceutical company with the steady introduction of truly innovative medicines.  Boehringer Ingelheim is the largest privately held pharmaceutical corporation in the world and ranks among the world's 20 leading pharmaceutical corporations.  At Boehringer Ingelheim, we are committed to delivering value through innovation.  Employees are challenged to take initiative and achieve outstanding results. Ultimately, our culture and drive allows us to maintain one of the highest levels of excellence in our industry.  Boehringer Ingelheim, including Boehringer Ingelheim Pharmaceuticals, Inc., Boehringer Ingelheim USA, Boehringer Ingelheim Animal Health USA and Boehringer Ingelheim Fremont, Inc. is an equal opportunity employer - Minority/Female/Protected Veteran/Person with a Disability.

Boehringer Ingelheim is firmly committed to ensuring a safe, healthy, productive and efficient work environment for our employees, partners and customers. As part of that commitment, Boehringer Ingelheim conducts pre-employment verifications and drug screenings.

 ','Marketing & Market Access','Americas-United States-GA-Gainesville','','US-Merial, Inc.','Full-time','Senior Marketing Manager, Brand Promotion and Communication

Company info

Boehringer Ingelheim
Website :

Company Profile
Boehringer Ingelheim is a global group of companies embracing many cultures and diverse societies. Learn more about the financial highlights, the corporate vision, the organisation, the Board of Managing Directors and the company's history as well as our engagement for scientific, cultural and environmental purposes.

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