Chicago, IL, United States
Feb 11, 2020
May 26, 2020
Manager, Communications Insights & Analytics
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s, but to build a better McDonald’s.
We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together. Over the last couple years, we’ve launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.
We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as a chance to have a genuine impact on our customers, our people and our partners.
Our new, state-of-the-art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It's set up to be a global hub that cultivates innovation. Take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to communicate with your team around the globe! Our office helps us connect with each other like never before. Participate in monthly organized events, enjoy massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites. Needless to say, you’ll be lovin’ it here!
This Insights & Analytics Manager will be responsible for developing and managing the measurement and analytics framework and strategy to support the McDonald’s U.S. Communications and Government Relations organization. This includes building and leading the implementation of a scorecard, process, and infrastructure to better measure inputs, outputs, and outcomes across the function including U.S. brand reputation, campaigns, traditional media & social media reporting, issues management, partner engagement, and internal benchmarks.
Gather and analyze insights and data to inform priorities and strategy, issues and long term opportunities.
Use a consistent framework, tools and methods of measurement to track performance.
Establish a common language and definitions of metrics to enable comparison across campaigns and efforts.
Create a consistent and highly visual report format and scorecard, process and timeline for each partner group (executives, internal CR teams, local market operators) with the information they need to make decisions.
Ensure teams use clear and consistent critical metrics across campaigns that ladder up to business impact.
Develop a set of benchmarks that give the context of the metrics
Test and optimize the process and infrastructure that allows for learning over time and optimize our communications strategy on how to manage and plan initiatives.
Communications Measurement Strategy & Counsel
Assesses and understand McDonald’s measurement and reporting gaps, and leads the development of roadmap and plan
Audits current processes and reviews metrics/critical metrics at all levels
Builds and creates a scalable infrastructure and process to provide consistency, structure, and flexibility.
Builds standard reporting tools so all partners can easily view, input, store and visualize data and insights to more easily spot trends.
Builds Communications/GR scorecard and database for a holistic view of results across the organization and year-over-year tracking capability
Streamlines vendors and inputs to create stronger efficiencies and consistent approach
Aligns communications measurement strategy with key U.S. Business departments (marketing, insights, field teams) in addition to other Communication departmental areas (e.g., global media relations, public affairs/strategy, and the global insights team) and PR agency partners.
Develops and maintains relationships with key partners across the U.S. Business, especially with those departments and individuals that the Communications team supports as well as with Owner/Operators, field marketing and communications and national and local PR agencies.
Represents U.S. Communications & Government Relations both internally within the McDonald’s system and externally at industry and business functions, events, etc. Brings back knowledge and new information to the team and department to further collective skills development, leadership.
Agency & Vendor Management
Manages measurement/reporting vendors and national and local agency partners in the development of communications measurement strategy and PR programs to support ownership areas
Monitors and guides agency spend against established budgets to ensure effective resource management
Experience working in research/analytics and/or Public Relations, Coordinated Marketing or Digital/Social
Experience using traditional and social media monitoring tools and related metrics reporting
Results-oriented with proven experience in leading teams
Positive attitude and Strong attention to detail, self-starter
Creative thinker with strong strategic attitude; solid experience in concept to execution of new ideas
You should enjoy working in a fast-paced, multi-tasking, deadline-focused, ambiguous yet dynamic environment with constant change
McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact firstname.lastname@example.org
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
McDonald's Corporation and McDonald's USA, LLC (the Company) are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.
Website : http://www.mcdonalds.com