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Job Details

Senior Product Marketing Manager

Company name
About American College of Obstetricians and Gynecologists

Location
Washington, DC

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Profile

Washington, D.C.

Salary:

Open

Type:

Full Time - Experienced

Preferred Education:

4 Year Degree

American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women's health care. Comprised of over 58,000 physician-members who are experts in women's health care, ACOG provides to its members the highest quality education opportunities, practice-oriented resources, research, advocacy, and organizational support. With headquarters located in S.W. Washington, DC, we provide a positive, supportive work environment, excellent benefits and so much more! To learn more about our organization, please visit us at www.acog.org

The College is currently seeking a Senior Product Marketing

Manager

that is responsible for supporting the business strategy, organizational objectives, and leading all strategic marketing efforts in these two key ACOG product categories.

Develops and executes strategic marketing plan and vision to maximize sales potential in category

Drives market insights and develops value proposition for all products in category

Understands product mix and recommends new product innovation and enhancements to existing products

Studies and understands the appropriate target markets and buyer behavior to recommend strategies for exploitation; becomes the voice of the customer

Creates an overview of competitive landscape to exploit gaps and opportunities and guard against threats

Supports new product launches partnering with ACOG product development team and other internal stakeholders

Assists with primary and secondary research to support the marketing goals and objectives for product categories

Serves as main ACOG liaison to external sales teams in the institutional market, providing sales and training materials

Serves as internal consultant to departments; builds strong relationships internally between marketing and colleagues in other departments (e.g., product development, membership, publications, meetings, and education)

Tests, utilizes and understands best marketing channels to achieve goals

Creates strong promotional messaging and content for all channels

Utilizes association management system to segment internal audience and understand and create member personas for effective target marketing

Manages marketing budgets for projects and regularly provides comparative reports

Develops sales and marketing tracking reports to effectively analyze efforts and to report on progress

Communicates effectively with product development team, marketing and market research, internal stakeholders, and vendors and consults

Qualifications

Bachelor's degree in business, marketing, communications, or related field. Master's degree is preferred

Minimum of Ten years of product marketing experience, preferably in the health and medical industry and/or a membership association (medical society is a plus)

Ability to develop and execute creative and effective marketing plans

Proven success managing current and new product portfolios, including competitive and target market analysis

Demonstrated ability to translate customer needs and requirements into innovative products

Ability to develop compelling messaging, content, copy and accompanying graphics; to think creatively; and stay on brand with tone and voice

Superior organization and time management skills; demonstrated ability to lead multiple projects simultaneously

Proven oral and written communication skills, Comfortable and effective in presenting to small and large groups

Excellent collaboration, problem solving, and analytical skills

Ability to work effectively and diplomatically with internal teams to lead and be part of marketing and product development tasks

Ability to create and grow relationships with medical association and marketing industry partners

Must be deadline and results oriented

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About American College of Obstetricians and Gynecologists

The American College of Obstetricians and Gynecologists is a membership organization dedicated to the advancement of women’s health care through continuing medical education, practice and research.

View All American College of Obstetricians and Gynecologists Jobs

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About American College of Obstetricians and Gynecologists

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