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Digital Marketing Manager

Detroit, TN, United States

Posted on
Jan 05, 2022

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,AnswerValue:u003cpu003eu003cbu003eJob Summaryu003c/bu003eu003c/pu003eu003cpu003eThis position is responsible for the coordination and execution of digital marketing strategy and performance reporting activities for the corporate newsroom and social media, as well as working across the organization’s diverse set of companies in the food, sports and entertainment, and development industries. This role will also have the unique opportunity to support high-profile communications, marketing and event needs.u003c/pu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eKey Responsibilitiesu003c/bu003eu003c/pu003eu003culu003eu003cliu003eDevelop a consistent approach to measuring and tracking impact of Ilitch Companies News Hub and associated social media content – including KPIs, system and tools for media monitoring, social media listening, measurement, tracking, reputation monitoring and tracking.u0026nbsp;u003c/liu003eu003cliu003eUse analytics to identify content insights and measure the performance of published content.u003c/liu003eu003cliu003ePlan and manage strategic paid social campaigns; create amplification strategy for News Hub and Ilitch Companies social (internally and externally).u003c/liu003eu003cliu003eCollect and synthesize data across channels (paid, earned, owned) using various social listening and analytical tools.u003c/liu003eu003cliu003ePrepare regular reports that evaluate effectiveness of communication strategies against objectives.u0026nbsp;u003c/liu003eu003cliu003eStay current with the latest digital media and social measurement trends – as well as relevant industry trends.u003c/liu003eu003cliu003eMonitor incoming responses from email communications and follow-up as necessary.u003c/liu003eu003c/ulu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eSupplemental Job Functionsu003c/bu003eu003c/pu003eu003culu003eu003cliu003eProvide planning and on-site support for large-scale events such as colleague events, ground breakings, grand openings, press events, etc.u003c/liu003eu003cliu003eEnsure scheduling, coordination, and communication between team members across in-house departments as well as outside organizations/consultants.u003c/liu003eu003c/ulu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eMinimum Knowledge, Skills and Abilitiesu003c/bu003eu003c/pu003eu003culu003eu003cliu003eBachelor’s degree in related fieldu003c/liu003eu003cliu003eMinimum 5 years related experience in communications, marketing or businessu003c/liu003eu003c/ulu003eu003culu003eu003cliu003eProficiency in analyzing and interpreting data from platforms such as Google Analyticsu003c/liu003eu003cliu003eStrong organizational skills; ability to handle multiple concurrent projects and work independentlyu003c/liu003eu003cliu003eStrong written and verbal communication skills, including the ability to communicate clearly and confidently with internal stakeholdersu003c/liu003eu003cliu003ePossess the highest integrity and ethical standardsu003c/liu003eu003cliu003ePassion for digital marketing and analyticsu003c/liu003eu003cliu003eFlexible and reliable team player, both within own department and within company as a wholeu003c/liu003eu003cliu003eAbility to identify problems, their sources, and their potential solutionsu003c/liu003eu003cliu003eStrong command of reasoned, measured decision-making based upon analysis and insightsu003c/liu003eu003cliu003eHighly self-motivated individual with superior attention to detail and a desire to deliver exceptional results for business objectivesu003c/liu003eu003cliu003eProficient in Microsoft Office products, especially PowerPoint and Excelu003c/liu003eu003c/ulu003eu003culu003eu003cliu003eStrong attention to detail.u003c/liu003eu003cliu003eSelf-starter, go-getter mentality.u003c/liu003eu003cliu003eOutstanding work ethic.u003c/liu003eu003cliu003eAbility to maintain confidential information.u003c/liu003eu003c/ulu003e,

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