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Job Details

Marketing Strategist Public Relations u0026 Marketing Full-Time

Company name
Anne Arundel Medical C...

Annapolis, MD

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\u003Cp\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cspan\u003EPosition Objective:\u003C/span\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EMarketing Strategists are responsible for the development of marketing plans/campaigns and the implementation of marketing tactics that sustain and strengthen marketing strategies for the system, in general, and for assigned service lines, in particular. The marketing strategist provides comprehensive support and assistance with day-to-day activities, exercising independent judgment and creativity. Essential to the job are strong interpersonal, writing, organizational and communication skills. Activities take place in all areas of the main campus, off-site satellites, and at other community venues, as well as online during days and some evenings.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cspan\u003EEssential Job Duties:\u003C/span\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u003C/p\u003E\u003Col type=\1\\u003E
\u003Cli\u003ECoordinates marketing activities of designated service lines and medical group practices to ensure a comprehensive yearly plan. Serves as a strategic advisor to clients to communicate effectively and grow business. Rounds frequently to ensure in-depth understanding of objectives and demonstrates how marketing contributes to organizational success. Shares aggregated knowledge with Marketing/Communications team to ensure coordination and \u201cConnect the dots\u201d. Owns, coordinates and executes marketing plans established with client partners.\u003C/li\u003E
\u003Cli\u003EIn collaboration with creative, web and communication specialists, develops messages for sales and promotional tools for consumer audiences. Work includes (but not limited to) web content development, collateral production, event management, media pitches and posts, and health education.\u003C/li\u003E
\u003Cli\u003EEngages in health education content strategy, including developing content in collaboration with subject matter experts (SMEs) to improve health status of the community. Work includes (but not limited to) blog articles, magazines, script development, syndicated columns, and other production duties.\u003C/li\u003E
\u003Cli\u003ESupports physician relations activities and other medical staff initiatives.\u003C/li\u003E
\u003Cli\u003EAssists Marketing and Communications team and leaders with other departmental activities as assigned. Incorporates activities into the online project management system, allowing for tracking and reporting in context of departmental annual plan. Mentors team members related to specialty.\u003C/li\u003E
\u003Cli\u003ESupport systems marketing strategy, brand development, and digital strategy through implementation of tactical initiatives.\u003C/li\u003E
\u003Cli\u003EFulfills clinical department marketing priorities.\u003C/li\u003E
\u003Cli\u003EProvides project management and evaluation for assigned projects.\u003C/li\u003E
\u003Cli\u003EWorks collaboratively with marketing department colleagues, communications personnel, and clinical department staff.\u003C/li\u003E
\u003Cli\u003ERecommends and implements projects that fall within service-line budgets.\u003C/li\u003E
\u003C/ol\u003E\u003Ch3\u003E\u003Cspan\u003EEducational/Experience Requirements:\u003C/span\u003E\u003C/h3\u003E\u003Cp\u003EThe minimum level of education and experience for this position includes:\u003C/p\u003E\u003Cul type=\disc\\u003E
\u003Cli\u003EFive years of experience in marketing.\u003C/li\u003E
\u003Cli\u003EExcellent interpersonal, written and oral communications skills.\u003C/li\u003E
\u003Cli\u003EBachelor\u2019s Degree in marketing, public relations, or related field required. Master\u2019s degree preferred.\u003C/li\u003E
\u003Cli\u003EDemonstrated success in coordinating marketing programs, development of SEO web content and advertising.\u003C/li\u003E
\u003Cli\u003EAbility to meet deadlines critical.\u003C/li\u003E
\u003Cli\u003EEvent planning experience preferred.\u003C/li\u003E
\u003Cli\u003EHealthcare experience preferred. Knowledge of primary and extended markets desired.\u003C/li\u003E
\u003Cli\u003EEnthusiastic, driven, team-oriented desired.\u003C/li\u003E
\u003Cli\u003EDatabase marketing, SEO web content, advertising placement and/or brand management experience preferred.\u003C/li\u003E
\u003Cli\u003ECultural competence as well as knowledge of the community and local media desired\u003C/li\u003E
\u003C/ul\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cspan\u003ERequired License/Certifications:\u003C/span\u003E\u003C/strong\u003E\u003Cstrong\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cspan\u003EWorking Conditions, Equipment, Physical Demands:\u003C/span\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EThere is a reasonable expectation that employees in this position will not be exposed to blood-borne pathogens.\u003C/p\u003E\u003Cp\u003EPhysical Demands \u2013\u003C/p\u003E\u003Cp\u003EThe physical demands and work environment that have been described are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.\u003C/p\u003E\u003Cp\u003EThe above job description is an overview of the functions and requirements for this position. This document is not intended to be an exhaustive list encompassing every duty and requirement of this position; your supervisor may assign other duties as deemed necessary.\u003C/p\u003E\u003Cimg src=\\u0026amp;c=19\u0026amp;mc=imp\u0026amp;pli=24162397\u0026amp;PluID=0\u0026amp;ord=[timestamp]\u0026amp;rtu=-1\\u003E,datePosted:2018-05-16,employmentType:FULL_TIME,industry:Management,hiringOrganization:{@type:Organization,name:Anne Arundel Medical Center},identifier:{@type:PropertyValue,name:Anne Arundel Medical Center,value:LNF-56422},jobLocation:{@type:Place,address:{@type:PostalAddress,addressCountry:US,streetAddress:,addressLocality:Annapolis,addressRegion:MD,postalCode:21402}}}

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Anne Arundel Medical C...

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