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Digital Marketing Technologist

Company name
Altair

Location
Tucson, AZ

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Job Description
Altair ProductDesign is a global, multi-disciplinary product development consultancy of more than 700 designers, engineers, scientists, and creative thinkers. As a wholly owned subsidiary of Altair Engineering, Inc. (www.altair.com), this cross-functional organization is best known for its leadership in combining human and machine creativity to fuel innovation, automate processes, and develop new methods. Altair ProductDesign firmly advocates a user-centered, team-based design approach, and utilizes proprietary simulation and optimization technologies to help clients bring innovative, profitable products to market faster.\rDigital Marketing Technologist \r\rA marketing technologist is a bridge between IT and marketing, a technologically savvy professional with a deep understanding of the web, data and analytics coupled with the creative mindset to transition raw data into actionable insights and compelling marketing campaigns. \rThis position reports to the Sr. Manager, Digital & Social media and works in concert with other business colleagues and the corporate Digital & Social Media team to develop content to ensure business visibility and unified client branding. \rYou will collaborate with stakeholders to determine business requirements and develop a set of key performance indicators (KPI’s) for surround sound campaigns and other key communications initiatives. You will define, develop, and deliver reporting and analysis that informs strategic and tactical decision-making related to client's websites and owned social media channels. You will be responsible for monitoring and tracking website data in order to better understand visitor behavior and optimize site design, content strategy and calls to action. \r\rAs a Digital Marketing Technologist, you’ll: \r\rDevelop landing pages for digital ads and create/maintain web content \rDefine a reporting strategy that will clearly communicate the effectiveness of marketing campaigns \rWork with Communications colleagues to develop reports, gain insights and recommend refinements to marketing campaigns \rManage search engine strategy development, execution and analysis \rAnalyze and translate data from Google Analytics into actionable items \rImplement PPC campaigns on behalf of Missile Systems, working with Global Branding \rLead department understanding, use and integration of marketing software / digital tools. \rAnalyze and recommend improvements for website search engine performance / driving visitor traffic \rWork closely with branding team to ensure marketing content is written with keyword optimization in mind \rResearch, test, recommend, and implement latest techniques to support overall marketing strategies\r\rRequirements:\r\rBachelor’s degree in Marketing, Communications, Business, Analytics, IT or related field. Minimum of 4 years of experience in digital marking Required Skills and Experience • 4 years of related experience with progressively increasing levels of responsibility \rExcellent writing skills that demonstrate a solid grasp of English grammar \rMust be able to work both independently, and as a member of a multi-functional communications team. \rSolid knowledge of analytical tools and strategies \rStrict attention to detail is needed, along with the ability to collect, analyze, and manipulate multiple sources of data \rExperience with Drupal, WordPress, Microsoft Sharepoint or other web content management tools \rKnowledge of HTML and image editing software \rProficiency in Google Analytics, Microsoft Office suite, data analysis tools \rExperience with Sprinklr and/or BrightEdge a plus \rExperience working in the defense industry a plus As a member of the Digital & Social Media Team, you’ll need good technical skills to produce excellent digital content and work with the many online tools we use. A background developing and maintaining websites and marketing content is essential. It’s important for you to have excellent writing and project management skills. The person who succeeds in this role will enjoy interacting with lots of different personalities and is self-motivated.\r\r#Altair

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Altair

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