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Job Details

Public Relations Manager

Minneapolis, MN, United States

Posted on
May 08, 2021

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Public Relations Manager
Minneapolis, MN
DLR Group
is an integrated design firm that aspires to be the most creative enterprise on the planet. Our brand promise is to elevate the human experience through design. If that challenge is appealing, you're at the right place.
DLR Group is seeking a Public Relations Manager
to enhance our media and digital outreach to attract, engage, convert, and retain clients and design talent.
Position can be in any of the following locations:
Kansas City
DLR Group is seeking a high energy professional with a passion for building brands to join an ambitious team that intends to transform the model of marketing communications in the A/E/C industry. If you are ready to own and be responsible for leading the external marketing communications strategy to enable your internal clients to tell their unique story to their unique clients, this is your career opportunity.
As a Public Relations Manager you will develop and implement public relations and media strategy for client sectors to promote and position DLR Group as a global design leader. As an instrumental member of the firm’s in-house Creative Services Agency, you will work collaboratively within Creative Services and sector marketing teams to develop digital, video, and analogue content to tell the stories of DLR Group’s design and people via all media channels.
The Successful Candidate Will:
Identify and engage influencers in multiple vertical client sectors to promote DLR Group design expertise
Bring a keen understanding of the current media landscape and how to forge relationship with trade, consumer, news, and digital media contacts
Form relationships with studio leadership and experts in all DLR Group locations to execute strategies and tactics identified in the studio’s annual business plan
Establish a high bar for sharp ideas, flawless execution, and measurable results from integrated marketing campaigns
Be a creative person who can think on their feet beyond the traditional approach to PR and exploit opportunities within new media
Develop workable budgets, work plans, and realistic timetables and lead productive meetings of team members
Keep tabs on industry best practices and competitor brand activity to ensure DLR Group Creative Services delivers fresh ideas and solutions for our internal clients
Form relationships with client sector leadership and experts in all DLR Group locations to execute annual business plan strategies and tactics
Collaborate with marketing teams to develop and implement integrated marketing campaigns and bring the intuition to refine programs and projects to improve outcomes
Champion brand standards, voice, and style into all marketing content
Required Qualifications:
Bachelor's degree in integrated marketing communications, public relations, journalism, or a related field
Strategic thinker with exceptional oral communications, writing, and editing skills, with the ability to articulate a clear point of view on complex issues in clear, concise communications.
Strong interpersonal skills to foster relationships and navigate cross functionally across different firm teams and with outside partners
Keen understanding of integrating marketing tactics with traditional and social media as part of communications campaigns to attract, engage, convert, and retain clients and talent
Preferred Qualifications:
Minimum of five years of experience executing strategic media relations programs for a professional services enterprise
An understanding of design trends and relationships with journalists/ commentators/critics covering design, architecture, engineering, and interiors at design, client vertical trade, digital outlets, and national consumer/news media
Strong consulting skills and the ability to help leaders understand how media relations fits into larger communications and marketing plan
DLR Group
is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities; and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge and is an initial signatory to the China Accord and the AIA 2030 Commitment.
Visit and follow us on Twitter, Instagram and at LinkedIn.
We are proud to be an EEO/AA employer M/F/D/V.

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