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Job Details

Vice President Brand and Marketing Communications

Company name
Sungard Availability Services

Location
Wayne, PA

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Profile

Alternate Location(s):

Carlstadt NJ (Metro 1) - 777 Central Boulevard

Our Vision is to be the IT solutions provider of choice to ensure the availability of our customers’ business operations.

Do you want to make a difference in one of the world's leading IT services companies? Sungard Availability Services offers careers that combine the independence of working in a small entrepreneurial environment with the depth of resources of a Fortune 500 technology company.

At Sungard Availability Services, we provide operations support to organizations that need to ensure business viability by keeping mission critical information and applications up and running. With the recent launch of our Enterprise Cloud Services, Sungard continues to invest in new technologies to stay in the foreground of technology innovations that solve business challenges.

Unlike other companies that offer individual technology services, Sungard Availability Services is focused on providing responsive and integrated disaster recovery, managed services, IT consulting and business continuity management software solutions, to help organizations keep critical technology and applications available.

At Sungard Availability Services, we know that people our people are our greatest assets; we work hard to develop our employees and rely on them to make wise choices. The result is a challenging and rewarding work environment that fosters growth and encourages professional development. That’s why over 3000 dedicated professionals chose Sungard Availability Services as their place of employment.

Description

Vice President Brand and Marketing Communications

Permanent

Wayne, PA or

Carlstadt, NJ

Role:

This role is to ensure Sungard AS has a clearly articulated brand that communicates the value proposition and differentiation in the market. This should be executed consistently across all media and online/offline marketing activities to increase awareness, consideration and business opportunities. This role also is to deliver effective demand generation campaigns that align to and reinforce the brand to support our growth objectives.

Responsibilities:

Develop the brand strategy and execute across all vehicles to increase awareness and consideration among target market (IT decision makers).

Manage brand governance to ensure consistency and alignment.

Implement brand tracking analysis, synthesize the results and implement actions to address learnings.

Plan and deliver the overall demand generation campaign calendar and work with internal creative services and external agencies to optimize effectiveness

Manage and optimize all digital properties in support of brand strategy while balancing demand generation goals.

Promote a ‘test and learn’ approach that pushes creativity in alignment with effectiveness for demand generation.

Work supportively with colleagues, operating in a collegiate manner at all times and in line with the Company’s values.

Profile:

Minimum of 20 years experience in marketing. Essential.

Minimum of 10 years in business to business marketing. Essential.

University degree. Essential.

Master’s in Business Administration. Desirable.

Experience in brand development/execution. Essential.

Experience leading marketing communications in B2B roles. Essential.

Experience running brand/marketing research studies with research agencies. Desirable.

Strong ability to work across and engage with multiple functions (sales, operations, etc.). Essential.

Strong drive for results and track record of delivering results. Essential.

Able to motivate teams and individuals. Essential.

Excellent communication and presentation skills. Essential.

Self-motivated and able to work independently. Desirable.

Able to balance strategic thinking and execution. Essential.

Other:

Sungard Availability Services offers a high growth environment with excellent compensation and immediate eligibility for our 401(k), health/dental insurance, educational assistance, and more. Sungard AS is an equal opportunity employer. Minority/Female/Disability/Veteran

Ability to meet the physical demands of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employment is contingent upon successful completion of the background investigation and pre-employment drug screen.

Company info

Sungard Availability Services
Website : http://www.sungardas.com

Company Profile
SunGard Availability Services provides IT Operations support to IT departments that need to ensure business viability by keeping mission critical information and applications up and running. Unlike other companies that offer individual technology services, SunGard is focused on providing responsive and integrated disaster recovery, managed IT services, IT consulting and business continuity management software solutions, to help organizations keep people and information connected.

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