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Job Details

Manager Digital Content Strategy

Company name
The Kroger Company.

Cincinnati, OH

Apply for this job

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\u003Cdiv class=\joblayouttoken displayDTM\\u003E\u003Cdiv class=\inner fontcolor7b94cfc9\\u003E\u003Cdiv class=\row\\u003E\u003Cdiv class=\col-xs-12 fontalign-left\\u003E\u003Ch1\u003E\u003Cspan lang=\en_US\ xml:lang=\en_US\ itemprop=\title\\u003EManager, Digital Content Strategy
\u003C/span\u003E\u003C/h1\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003Cdiv class=\joblayouttoken displayDTM\\u003E\u003Cdiv class=\inner fontcolor7b94cfc9\\u003E\u003Cdiv class=\row\\u003E\u003Cdiv class=\col-xs-12 fontalign-left\\u003E\u003Cspan lang=\en_US\ xml:lang=\en_US\ itemprop=\description\\u003E\u003Cp\u003E\u003Cspan\u003E\u003Cstrong\u003ECompany Name:\u003C/strong\u003EKroger General Office\u003Cbr\u003E\u003Cstrong\u003EPosition Type:\u003C/strong\u003EEmployee\u003Cbr\u003E\u003Cstrong\u003EFLSA Status:\u003C/strong\u003EExempt\u003C/span\u003E\u003Cbr\u003E\u003C/p\u003E
\u003Ch2\u003EPosition Summary:\u003C/h2\u003E
\u003Cp\u003ELead the development of content to support the company's digital properties aligned with the company's Customer 1\u003Csup\u003Est\u003C/sup\u003E philosophy and business objectives. Identify content needs based current state analysis, site metrics, consumer insights and stakeholder feedback. Align strategy with digital roadmap with an emphasis on use of content to fuel personalization efforts, e-commerce, recipes and other future initiatives. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.\u003C/p\u003E
\u003Ch2\u003EEssential Job Functions:\u003C/h2\u003E
\u003Cli\u003EDevelop content strategy for email, customer facing websites, microsites, mobile app, push notifications, SMS and social platforms\u003C/li\u003E
\u003Cli\u003EAccountable for creating a customer-first, data-driven content experience within managed digital experiences\u003C/li\u003E
\u003Cli\u003ECollaborate with business partners to develop content plan to support business objectives, and drive customer digital activation and engagement based on enhancements to digital experience, including creation and socialization of content strategy roadmap and editorial calendar\u003C/li\u003E
\u003Cli\u003EDrive content experience innovation for capabilities within managed digital experiences (websites/email/mobile app) and through external content platforms and partners\u003C/li\u003E
\u003Cli\u003EPartner with the Digital Analytics team and Site Experience team to create ongoing content testing strategy (A/B and multivariate) to increase customer engagement and improve performance\u003C/li\u003E
\u003Cli\u003EUse data and insights to inform future strategies while communicating findings to all stakeholders\u003C/li\u003E
\u003Cli\u003EManage relationship with assigned outside vendors/agencies, as necessary\u003C/li\u003E
\u003Cli\u003ECreate and develop digital and social media content guidelines based on industry best practices, internal data, testing, and business cases, and ensure communication throughout the organization to strengthen understanding of digital space\u003C/li\u003E
\u003Cli\u003ETrain and develop Digital Content strategist and specialists, encouraging learning and innovation and oversee all deliverables\u003C/li\u003E
\u003Cli\u003EOversee digital content budget and report forecast and actuals to division partners\u003C/li\u003E
\u003Cli\u003EChampion new ideas to keep pace with rapidly changing digital environment\u003C/li\u003E
\u003Cli\u003ESupervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports\u003C/li\u003E
\u003Cli\u003ETravel to work campuses to attend company meetings\u003C/li\u003E
\u003Cli\u003EMust be able to perform the essential functions of this position with or without reasonable accommodation\u003C/li\u003E
\u003Ch2\u003EMinimum Position Qualifications:\u003C/h2\u003E
\u003Cli\u003E7 years relevant experience with 3 years focused on digital marketing/social media/e-commerce/content strategy\u003C/li\u003E
\u003Cli\u003EStrong knowledge and understanding of information architecture in the online space\u003C/li\u003E
\u003Cli\u003EStrong knowledge of SEO/SEM\u003C/li\u003E
\u003Cli\u003EDemonstrated success developing and implementing digital content strategies for large retailer in e-commerce/digital field\u003C/li\u003E
\u003Cli\u003EStrong interpersonal skills and demonstrated ability to build positive business relationships and partnerships\u003C/li\u003E
\u003Cli\u003EStrong project leadership, organizational and time management skills with impeccable attention to detail\u003C/li\u003E
\u003Cli\u003EDemonstrated experience using strategy to solve complex problems\u003C/li\u003E
\u003Cli\u003EAbility to create metrics and use data to drive decisions which enhance the customer experience\u003C/li\u003E
\u003Ch2\u003EDesired Previous Job Experience:\u003C/h2\u003E
\u003Cli\u003EBachelor's degree in marketing, communications or related field\u003C/li\u003E
\u003Cli\u003EUnderstanding of digital marketing production processes along with campaign management experience\u003C/li\u003E
\u003Cli\u003EExperience managing vendor/supplier relationships\u003C/li\u003E
\u003Cli\u003EExperience in contract negotiation\u003C/li\u003E
\u003Cp\u003E\u003Cspan\u003E\u003Cstrong\u003EEducation Level:\u003C/strong\u003EBachelor's Desired\u003Cbr\u003E\u003Cstrong\u003ERequired Travel:\u003C/strong\u003ENone\u003Cbr\u003E\u003Cstrong\u003ERequired Certifications/Licenses:\u003C/strong\u003ENone\u003Cbr\u003E\u003Cstrong\u003EPosition Type:\u003C/strong\u003EFull-Time\u003Cbr\u003E\u003Cstrong\u003ERegions:\u003C/strong\u003EMidwest\u003C/span\u003E\u003C/p\u003E
\u003Cp\u003E\u003Cspan class=\hidden hide\\u003EStates: Alabama; Alaska; American Samoa; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; District of Columbia; Federated States of Micronesia; Florida; Georgia; Guam; Hawaii; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Marshall Islands; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Montana; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York; North Carolina; North Dakota; Northern Mariana Islands; Ohio; Oklahoma; Oregon; Palau; Pennsylvania; Puerto Rico; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Vermont; Virgin Islands; Virginia; Washington; West Virginia; Wisconsin; Wyoming\u003C/span\u003E\u003Cbr\u003E\u003Cspan class=\hidden hide\\u003EKeywords: \u003C/span\u003E\u003C/p\u003E
\u003Cp\u003E\u003Cstrong\u003E\u003Cspan\u003EJobs at Kroger: \u003C/span\u003E\u003C/strong\u003E\u003Cspan\u003EAt Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.\u003Cp\u003E\u003C/p\u003E\u003C/span\u003E\u003C/p\u003E
\u003Cp\u003E\u003Cspan\u003E\u003Cstrong\u003ECompany Overview\u003C/strong\u003E\u003C/span\u003E\u003Cbr\u003E
Kroger Family of Companies employs nearly half a millionassociates who serve customers in 2,782 retail food stores under a variety of \u003Ca href=\\\u003Elocal banner names\u003C/a\u003E in 35 states. Our Family of Companies also operates 2,268 pharmacies, 274 fine jewelry stores, 1,489 supermarket fuel centers and 38 food production plants in the United States. Kroger is dedicated to our Purpose: to Feed the Human Spirit by serving America through food inspiration and uplift and creating #ZeroHungerZeroWaste communities by 2025. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.\u003C/p\u003E
\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EPosting Notes: OH||Cincinnati|| 1014 Vine Street ||45202 || Kroger General Office||[[mfield2]]||Digital/e-Commerce ||Employee|| Exempt\u003C/span\u003E\u003C/span\u003E\u003Cspan\u003E\u003Cspan\u003E|| Full-Time|| None\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003Cspan\u003E\u003Cspan\u003E\u003C/span\u003E\u003C/span\u003E\u003C/p\u003E\u003C/span\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E\u003C/div\u003E,datePosted:2018-05-16,employmentType:FULL_TIME,industry:Government/Public Service,hiringOrganization:{@type:Organization,name:The Kroger Company},identifier:{@type:PropertyValue,name:The Kroger Company,value:477986600},jobLocation:{@type:Place,address:{@type:PostalAddress,addressCountry:US,streetAddress:1014 Vine Street,addressLocality:Cincinnati,addressRegion:OH,postalCode:45201}}}

Company info

The Kroger Company.
Website :

Company Profile
The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores and mall jewelry stores. We operate under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with our customers.

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