The Digital Marketing Coordinator will proactively develop and execute the digital/online marketing strategy for all digital media platforms, including the website, social media, e-mail marketing, online publishing, digital advertising and mobile app to evolve and elevate the Y’s digital presence with a goal of increasing member growth, member engagement and retention, and fund development.
Qualifications Bachelor Degree in Communications, Marketing, or related field a plus
Experience working in or demonstrated ability to understand web, social media, digital content management, Google analytics, Google AdWords, Grants and/or Remarketing
Strong aptitude and demonstrated experience with design software, and application tools, such as Adobe Creative Suite and others
Strong personality and an ability to provide leadership and stability for program continuity
Basic HTML coding knowledge
Ability to self-prioritize and work independently, and as a member of a team on group tasks
Ability to shoot and edit video a plus
Must be able to handle and meet multiple deadlines and possess strong organizational and project management skills
Strong written and verbal communication skills, targeting diverse audiences
Good technical understanding and demonstrated ability to learn new tools quickly, while researching and staying up on current development and resource tools.
Understanding of search engine optimization and keyword research
Proven copywriting and editing experience; must have excellent spelling and grammatical skills with great attention to details
Essential Functions Includes the following. Other duties may be assigned.
Create, direct and execute a cohesive strategy and comprehensive calendar for digital marketing, marketing technology, content creation, and web strategy
Maintain website presence with timely updates, managing design, brand and content to position the site on high SEO standings
Develop and manage timely, relevant, and engaging posts on social media channels
Utilize Google Analytics, AdWords, and remarketing accounts. Maximize Google Grants
Create e-mail communications including content, list management, and targeting
Create a digital media plan for fundraising
Manage external partners/vendors to ensure alignment with project expectations
Foster a collaborative team environment between marketing and branch teams
Analyze traffic trends and develop recommendations and strategies for improvement with specific emphasis on online reach; conversion rates and revenue tracking; and donation impact
Manage and ensure all digital channels are synchronized in terms of content, messages, and design
Develop and publish various videos, using phone cam and editing software
Use Photoshop, Illustrator, and other software tools to create digital graphics
Research digital trends and introduce cutting edge options
Measure, track and report on all digital platforms to include e-mail communications, website, and social media channels
Align digital content with marketing and communications strategies
Support other areas of marketing and communications department as needed
The **MEMBERS ONLY**SIGN UP NOW***. of Greater Montgomery is proud to be an equal opportunity employer. Employment is subject to a background check.
To apply: Submit resume and six references to Mona Martin, V. P. of Human Resources and Leadership Development at ****
Salary $30,000.00 - $40,000.00