Manager, Integrated Media
The Media Team at ESPN develops innovative communication strategies & media plans that drive brand awareness, fan engagement, and tune-in across all properties/platforms to impact the ESPN business & brand.
The Manager, Integrated Media will provide strategy and thought leadership in creating, monitoring and executing the development of integrated media plans using on & off channel. This role works with multiple in-house teams and external agencies on a daily basis, in a leadership position and have autonomy of their campaigns.
The ideal candidate possesses outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines, with a positive attitude. Must enjoy working in a fast-paced, dynamic environment, and a proven ability to handle a high-volume workload.
This role reports into the Associate Director, Integrated Media.
ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities.
Create the strategy and framework of the communication/media plans that will deliver on goals
Lead media strategy and planning of annual campaigns bespoke to fan behavior, and objectives
Provide performance analysis, optimizations/rationale, ROI, and insights for campaigns
Support the Associate Media Director with IMC Framework across Brand and sub-brands
Manage day to day work with greater marketing teams: brand teams, in-house creative agency and media agencies towards a seamless and integrated marketing campaign; ensuring creative is well aligned to strategy; consult on best practices by platform
Guide Associate Manager/Coordinator through fundamentals of the planning process
Delegate responsibilities, mentors, and trains Media Coordinator including oversight into her projects â€“ monitoring for progress and accuracy of all communication plans/assignments
Represents Fan Engagement team on cross functional marking teams
Work closely with internal teams to drive information gathering and data analysis efforts to be fan centric and platform agnostic.
Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform media plans
Perform other responsibilities as assigned
Basic Qualifications :
Minimum 5 years of related experience in integrated media planning (brand, corporate, agency or publisher side preferred)
Must have knowledge of TV, radio, digital, mobile, print, OOH, search and social media planning/buying
Strong knowledge of media landscape, terminology, and measurement
Passion for data-driven marketing and experience with devising effective strategies based on true insights
Proven track of IMC development or experience developing marketing campaigns from scratch including positioning framework, audience identification, media strategy and launch roadmaps
Record of being an effective manager, delegator, and leader
Proficiency in Excel and Microsoft Office; familiarity with DoubleClick and social media platforms a plus
Genuine interest in sports and is excited to influence and impact the fan experience
Domestic Travel required, approx. 25%
Preferred Qualifications :
Proficiency in Excel and spreadsheets
Required Education :
New York,New York
Job Posting Company:
Website : http://www.espn.com
ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Sports media assets include ESPN on ABC, six domestic cable television networks (ESPN, launched in 1979; ESPN2; ESPN Classic; ESPNEWS; ESPN Deportes; ESPNU), ESPN HD and ESPN2 HD (high-definition simulcast services of ESPN and ESPN2, respectively), ESPN Regional Television, ESPN International (31 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants licensed by ESPN), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties (wireless), ESPN On Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.