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Study: Facebook Profiles can be Used to Detect Narcissism




By EmploymentCrossing

 
A University of Georgia study suggests that online social networking sites like Facebook might be useful tools for detecting whether someone is a narcissist.
 
Dictionary.com defines a narcissist as a person with an inordinate fascination with themselves, excessive self-love, and vanity. It is recognized as a severe personality disorder.
 
“We found that people who are narcissistic use Facebook in a self-promoting way that can be identified by others,” said lead author Laura Buffardi, a doctoral student in psychology. She co-authored the study with associate professor W. Keith Campbell.

The researchers, whose results appear in the October issue of the journal Personality and Social Psychology Bulletin, gave personality questionnaires to nearly 130 Facebook users. They analyzed the content of those users’ pages and had untrained strangers view the pages and rate their impression of the owner’s narcissism.

The researchers found that the number of Facebook friends and wall posts that individuals have on their profile pages correlates with narcissism. Buffardi said this is consistent with how narcissists behave in the real world, with numerous yet shallow relationships.
 
Narcissists are also more likely to choose glamorous, self-promoting pictures for their main profile photos, she said, while others are more likely to use snapshots.

Untrained observers were able to detect narcissism, too. The researchers found that the observers used three characteristics -- quantity of social interaction, attractiveness of the individual, and the degree of self promotion in the main photo -- to form an impression of the individual’s personality.

Narcissism is a trait of particular interest, Campbell said, because it hampers the ability to form healthy, long-term relationships.
 
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