08/27/07

XINNIX join hands with William Mills Agency



XINNIX, a leading name in mortgage sales and leadership development programs, has hired the services of the William Mills Agency to direct its public relations and brand endorsements. William Mills Agency is the nation's top public relations firm catering to the needs of the financial industry. Established in 2002, XINNIX provides mortgage loan officers and managers with exhaustive sales and leadership training programs, helping improve sales productivity, manager effectiveness, and company profitability. Confirming on the alliance, Casey Cunningham, president of XINNIX, said, ''We chose William Mills Agency to lead our media strategy to reach prospective clients because of their strong relationship with industry media and decades of experience.''

MWW Group promotes Louise Thach as account director
MWW Group (www.mww.com), ranked among the top ten public relations firms, has promoted Louise Thach as account director. Thach has been promoted in recognition of her significant contribution in leading MWW Group’s consumer team in East Rutherford, New Jersey. Thach comes to MWW Group from Clifford Public Relations where she was responsible for B2B and non-profit teams. She has served companies like Evins Communications, Ltd. and Medialink Worldwide, a news media distribution company, prior to joining MWW Group. Thach also led Medialink’s crises management service and monitored the creation and distribution of video news releases and public service announcements for a variety of clients. The firm’s most notable achievement has been winning recognition as the PR Agency of the Year in 2006 which is awarded by the Holmes Report, and Mid-size PR Firm of the Year, awarded by PR News.

Kay Renz Public Relations aligns with Prime Catch
Kay Renz Public Relations (KRPR) has added prominent seafood restaurant Prime Catch to its list of clients. The Therien family manages the renowned seafood restaurant, located on the Intracoastal Waterway in Boynton Beach, FL. The Therien’s also own two other South Florida landmark restaurants, the Banana Boat in Boynton Beach and the Fifth Avenue Grill located in Lighthouse Point. Confirming the collaboration, President Kay Renz said, “We are honored to be working with a family who is so respected in the hospitality industry". Therien has hired the services of KRPR for its extensive experience with restaurant publicity, event promotion, and community relations. Expressing satisfaction on this welcome initiative, restaurant owner Luke Therien said KRPRs association with Prime Catch will bring it even greater attention.

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