Are you an Employer?    Attract the Best Candidates with Smart Job Postings!
Search PR Resumes
The Largest Collection of Jobs on Earth | PRCrossing
Need Help? Call (800) 680-7345  

Job Seeker Login   Employer Login 

Job Seekers? Try it Now  

PUBLIC RELATIONS Jobs, Jobs in PUBLIC RELATIONS - PRCrossing.com
Search PR Jobs
Browse PR Jobs
Post PR Jobs
Attention Employers - Only EmploymentCrossing Posts Your Jobs to Over 500+ Other Job Sites. TRY IT FREE!
PR Jobs >> PR Articles >> PR Career Feature >> Ethics in Public Relations
  • PR Career Feature

Ethics in Public Relations


by      
Printable Version PDF Version Email to a Friend
Most organizations use public relations to improve and promote goodwill to their intended audiences. In this manner, organizations also convey information about their goods and services and, simultaneously, express that they are socially sensitive and caring organizations with respect for the ethics and principles that govern business and society. This is especially true in the information age, when any PR catastrophe can traverse the globe in a matter of minutes through a network of interconnected media channels.

Ethics in Public Relations
To avoid negative issues, every company and organization needs to establish a code of ethics for its public relations activities.
PR is the heart of any organization. It acts as a valve that manages the flow of information from the organization to its clients and the community and vice versa. Besides performing routine tasks, PR professionals manage crises and issues. They guide an organization’s corporate vision, strengthen its mission, and sustain it during times of market instability.

Because ethics forms the fundamental principle of communication, it is naturally an important issue for any corporate PR department. Corporate PR is built upon a range of philosophies such as Utilitarianism and Deontology and those put forth by Bentham, Kant, Rawls, and others.

Looking at corporate PR from all angles, a standard of ethics is necessary to sustain an organization. Though many people believe that corporate PR is essentially false, it plays an important and crucial role in corporate organizations today.
PR has the power to influence the reasoning and thoughts of intended audiences. For this reason, many individuals and organizations are critical of PR. However, the cornerstones of PR are integrity and veracity. PR departments must not resort to lying. Even when managing crises, coming clean is the best strategy. Anything that involves cover-ups may spiral into more and more lies.

To avoid negative issues, every company and organization needs to establish a code of ethics for its public relations activities. In the absence of one, it may be helpful to turn to the many associations such as the IABC and the International Public Relations Association that have established codes of ethics for public relations professionals.

In short, ethics forms the foundation of PR for any organization. Every PR activity that an organization conducts has interconnections and can link back to PR. Everything that is said and done leaves an indelible mark on organizational psyche.


On the net:

Ethical Public Relations: Not an Oxymoron
aboutpublicrelations.net/aa052701a.htm

Strategic Public Relations
www.geocities.com/wallstreet/8925/ethics.htm
If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.



Popular tags:

 imagination  public relations  communication  International Association of Business Communicators  logical thinking  principles  organizations  integrity  philosophies

Facebook comments:

Comments

Comment not found for this article.
add comments

Related articles

 PR Professionals Cannot Afford to be Gauche
 The Job Market for PR Professionals
 Public Relations Specialist
 Working as a Public Relations Manager
 The National Public Relations Associations in the World
 The Future Trends in Public Relations Employment
 Media Covering the Public Relations Field
 Ethical Standards of Public Relations and Their Enforcement
 Employment Opportunities Now and In the Future in the Field Of Public Relations
 PUBLIC RELATIONS AS A CAREER OPPORTUNITY

You are Complex, Idealistic, Intense, a Leader and Creative: So Are We

Top jobs are scattered on the websites of tens of thousands of companies, organizations and other job boards. It requires a desire to do something meaningful to bring all these jobs to one place: Through intense research we are able put these jobs in one place so you can see tens of thousands of PR jobs you would not see elsewhere.

Other job sites only show you jobs that employers are paying to post there. We believe it is important to have principles: We do not accept any money from advertisers for job postings so that we can research and provide you with unbiased research about every job opening in the market. We give you the resources to control your career options in a creative manner so your future matches your vision.
Tell us where to send your access instructions:

Your Email:     
total jobs
on EmploymentCrossing
5,353,241
new jobs this week
on EmploymentCrossing
636,871
job type count
on PRCrossing
(14,220)
(6,065)
(4,776)
(2,344)
(1,926)
(1,865)
(1,777)
top 5 job searches

Your privacy is guaranteed. We will never give out, lease, or sell your personal information.