Its student branch, the Public Relations Student Society of America (PRSSA), has 255 chapters at colleges and universities around the country. The goals of the PRSA apply to three core areas: Advancing the Profession, Strengthening the Society, and Establishing Global Leadership.
The business of public relations is represented by the Council of Public Relations Firms. Its mission is "to advance the business of public relations by building its value as a strategic business tool, setting industry standards, helping member firms manage successful and profitable businesses, and promoting the benefits of a career in public relations."
In 1991, the Entertainment Publicists Professional Society was founded by a number of high-ranking entertainment marketing and public-relations professionals. The purpose of the organization is to provide a forum where people from all areas and levels of entertainment publicity can come together and share their expertise and ideas and exchange information—in other words, network. Individuals who are presently working in marketing, publicity, and promotion in the entertainment industry are eligible to join.
Originally chartered in 1956 as the Foundation for Public Relations Research and Education, the Institute for Public Relations is an independent, nonprofit organization focused on research in the industry. A report entitled "Dedicated to the Science beneath the Art" documents its 50 years of accomplishments.