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09/03/07

Amish Naturals hires Avalanche Strategic CommunicationsAmish



Amish Naturals has hired Avalanche Strategic Communications as its public relations agency of record as the company gears up to roll out Amish Naturals' pasta products into supermarkets, restaurants, and kitchens across the country. The prospective alliance will aid the company in designing campaigns in the same direction. The services of Avalanche will help Amish convey its turnaround story across the U.S. markets. The specialty pasta products are reportedly a blend of organic ingredients and core Amish values. As the agency of record (AOR), Avalanche will endorse a wide variety of communication and marketing activities for Amish Naturals comprising media relations, strategic communications, and event planning.

KickApps Corporation selects Bateman Group as its PR agency of record
The KickApps Corporation has selected the Bateman Group as its public relations agency of record. The Bateman Group will start providing services once the KickApps have finished with the competitive reviewing process of the several PR agencies in San Francisco and Silicon Valley. The company has already designed a blueprint on the kind of services they are expecting from Bateman. The services will include: day-to-day strategic communications counsel, writing services, business, trade, corporate positioning and message development, vertical market media relations, blogger relations, awards pursuits, speaker placement, and grassroots programs targeting the web developer. The team will be segregated between the east and west coasts with the firm’s managing directors Tyler Lewis Perry and Bill Bourdon co-leading the account from New York City and San Francisco, respectively. New York-based, KickApps Corporation helps web sites implement advanced social media functionality, develop a target audience, build strong consumer relationships, and create new revenue opportunities.

The National Black Public Relations Society to organize a conference on Sept 20-23
The National Black Public Relations Society (NBPRS) will be organizing a national conference titled “Making our Communities Better through the Power of Public Relations” from September 20-23, 2007 at the Holiday Inn Chicago Mart Plaza. The move has been designed to explore the impact of public relations in the African-American community. Hot topics and strategies for successful public relations practices will form part of the panel discussions. Wynona Redmond, national president of NBPRS, announced that the conference aims to evaluate the power of PR in influencing the community and NBPRS will work out a corresponding strategy. “Attendance is a must for practitioners looking for a unique view of public relations,” Redmond added. A non-profit professional organization, NBPRS supports African American interests in the area of public relations via career development and training, chapter mobilization, networking, mentoring, and advocacy.
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