1. Write down your publicity goals.
I know. You've probably heard this a hundred times. But it can really help you focus.
If you have dreams of getting a great new job, being on Oprah, Good Morning America, or in the pages of the Wall Street Journal, write it down. Then, place this reminder in a prominent place in your work area.
After all, how are you going to reach your goals if you aren't thinking about them or don't even know what they are?
Now is a good time to see how things are going with your publicity efforts.
- What have you accomplished so far this year?
- What has worked and what hasn't?
- What do you need to accomplish this year?
3. Conduct research.
After you review your progress, you may need some help moving forward.
Read the latest news about industry trends.
- What are your competitors doing?
- What are key media members writing about?
4. Take action!
What are you going to do today to work towards your goal? Ask yourself this question each morning.
Even if you can only accomplish one simple task each day (make a call, send an email media pitch, update a website page, etc.), you'll be that much closer to your goal.
About the Author
Melanie Rembrandt is one of the country's top small business public relations experts and the founder of Rembrandt Communications, LLC. As a PR consultant with 15-plus years of extensive experience and an award-winning writer with over 100 published works to her credit (Success Magazine, AAA Living, Dance Teacher Magazine, Human Capital Magazine, 7 Steps to Startup PR Success, and many more), Melanie has an excellent track record for helping entrepreneurs get the targeted, national media attention they need to build awareness and sales. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie also provides training presentations to various organizations nationwide and valuable tips and information via her products, services, and free newsletter at www.rembrandtwrites.com.