10 Strategies to Help You Acquire a Bigger Market Share

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Have you squandered a modest fortune on advertisements, with no significant returns? Then it's about time you move on to online public relations. Online PR is one of the most effective strategies being employed by a large number of companies, both big and small, to cash in on marketing efforts.

The following list of questions and answers will give you valuable insights on various online public relations strategies that, when adapted, will help you garner great advantage in the business world.

1. Can setting up of a corporate website be considered an effective public relations strategy?



Public relations professionals generally agree that owning a corporate website is one effective PR strategy. A corporate site primarily acts as the first point of contact between external audiences and the business. A small investment will go a long way towards generating massive returns in the future.

2. Would setting up a media room be considered a good PR strategy?

Public relations consultancies that have made it big in the PR world support the setting up of media rooms. They consider a media room an essential part of effective PR practice. Connected directly to the corporate website and controlled by PR professionals, a media room aids in the easy dissemination of the latest company news. However, care should be taken that the information released is in perfect harmony with the corporate website in terms of brand, design, and navigation.

3. Can we underestimate the importance of blogging, which is evolving as one of the most widely used online PR strategies?

Blogging as a PR strategy has caught the fancy of the entire world. It has been reported that 85 percent of journalists regularly check blogs for story ideas and sources. Obviously, with hardly any costs involved, blogging is a safer bet for smaller companies and individual writers than maintaining an exclusive website. However, bigger companies should only use blogs to complement or enhance a website. In any case, savvy PR professionals are sure to update blogs on a continuous basis. The blogs of competitors should also be monitored on a constant basis to keep clients updated.

4. Is building a crisis site an appealing public relations strategy?

Crisis sites should be of interest to a rapidly growing public relations industry. As part of a company's overall crisis communications strategy, a crisis site run by PR professionals is programmed in peaceful times and published to the site in advance. When disaster strikes, the site goes live and is used as a one-stop resource site for both internal and external audiences.

5. Is building a corporate intranet an effective public relations strategy or just a flash-in-the-pan type of tool?

A corporate intranet can be an essential PR strategy, being an effective means to earn the goodwill of a company’s employees. As a vital tool for internal communications, a corporate intranet can provide a platform for employees to contribute on vision, branding, and the messages being sent to target audiences. A corporate intranet can also facilitate dynamic learning, training, and presentations.

6. Is owning a client extranet a sheer waste of resources or a top-notch online PR strategy?

Since a client extranet can provide a vital link between the company and clients, it’s gaining ground as an effective public relations strategy. Distinct from the corporate website, it can be used for collaborative functions among account team members, and for managing client billings and commerce.

7. Can Google Analytics be banked upon as an effective online public relations strategy?

Public relations could become a more quantifiable business with the help of Google Analytics programs, as these programs can keep companies updated on where visitors come from and how they interact with a site.

8. Will drumming up business content be viewed as a revolutionary public relations strategy?

Adding new posts on weekly basis to a website via press releases, articles, and blogs is the best way to make your presence felt in search results and so is an indispensable PR strategy. Content has the power to pull qualified traffic to your site and consequently generate leads.

9. Can search engine optimization provide critical bang for your buck as an online public relations strategy?

Optimized websites — i.e., 250 words and two keyword phrases per webpage — will certainly do the trick for you.

10. Will social media networking work as an online public relations strategy?

A sort of word-of-mouth marketing, social media networking helps in connecting to the target market; networks such as Facebook add millions of new users each week. So, if you have not joined a networks like Facebook, join it, as social media networking sites apparently are the latest fad in the fast changing global PR order.
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