There may be damage control when a company is in hot water. Take for instance, companies that have been in the news due to a problem that is deemed the fault of the company. The public relations person will have to figure out the best method to downplay and publicize the company’s plan to make this right sometimes writing press releases.
When a person decides to become a public relations specialist, the income potential for 100k jobs in certainly a possibility depending upon the type of company at which they decide to work. They may be responsible for representing their employer at public events, lectures, meetings, or conventions. Writing proposals for projects and making sure annual reports are up to date is another requirement for this position.
Many of the positions for public relations specialists are in government. They may be referred to as press secretaries or public affairs specialists but they still decide what to inform the public when it comes to the activities of the company and its officials. One example of this would be an elected official. Especially around election time, the accomplishments and good deeds that have been done by this official are pulled out and extolled so that the public knows what a good job they have done thus far making the likelihood they will be re-elected more of a probability.
If you find this a challenging position and would like to know more about the requirements for this career choice, there are no absolute standards for becoming a public relations specialist. The experience you combine with a degree in some type of communications will be a plus when it comes to posting your resume for a position for which you apply. Specialties in public relations for nonprofit organizations and government are offered at most colleges.
Many of the beginning public relations people are recipients of a college degree in public relations. Also degrees in journalism, advertising, or communications will help the prospective employer to look at your resume favorably. The employer may look at training in a field their company is involved in as a plus. Some types of training that can be helpful are:
- Health care
- Print journalism
- Principles and techniques of public relations
- Management and administration of public relations
- Organizational development
- Visual communications
- Computer graphics
When finding the perfect career in public relations, the area of the country in which you reside will be a deciding factor as well as the need for this type of position. The job market for public relations specialists is wide open. There are jobs in this field in all parts of the country. The area of the country with the highest number of people employed in the public relations field are The DC, Virginia, Maryland, and West Virginia metropolitan areas. The annual wage is $86,120. They are followed by Olympia, Washington, Gainesville, Florida, Burlington, Vermont, and Jefferson City, Missouri. The salaries range from $63,440 to $52, 640.
The industries are also a consideration when it comes to the pay one receives with advertising coming in at number one followed by business, professional, and political. The next in line is colleges and professional schools, local government, and last is management within companies.
These are just a few of the many types of businesses that use public relations specialists therefore the need for these jobs are many and varied. The job market for public relations specialists is wide open. There are jobs in this field in all parts of the country. If this is the field you think you would be interested in and are willing to put in the time it takes to learn all you need to know, you can make a six figure income by finding the right niche and staying on top of the public relations game.