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PR stands for Public Relations. It helps in managing the flow of all sorts of information between the public and an organization. PR helps one to build a rapport with clients, customers, employees, voters, investors or common public. Good PR skills are very essential in every profession. There are many ways in which PR skills can be developed. Companies today spend a lot of money to hire people who have good PR skills and also to provide training to the PR staff for improving their skills. Today, with advancement of technology, PR has become interactive. Internet tools as well as internet technologies play a vital role in PR. Interactive public relations is a two way contacting system and helps the public and organizations interact with each other.

Basic Elements of Online PR

The basic element of online PR is a website. It is very important for an organization that wants to develop good relationships with its clients to have a good and user friendly website. The website must be well designed and contain information and content that is important for the clients and public to know about. A well designed site also helps in improving the brand image of an organization. A media room also is important in online PR. This is a room where one gets answers to all their queries. These rooms are handled and managed by PR professionals of an organization. Blogging is another element of PR. This helps in promoting a particular company and its products. A crisis site is an element of PR which is basically used in a time of crisis and helps in communications to solve problems. Corporate intranet and client extranet are also important. Corporate intranet is communication of employees and includes training, learning and presentations. The client extranet provides access to clients who are considered to be very important for an organization and are thus placed in the "secure category".



A Career in PR

A career in PR is a rewarding one. PR is a necessary element for all companies these days. A PR professional needs to have complete knowledge about the company that he is working for. PR is also useful when one wants to start one's own business. A PR professional needs to have the required skills that can convince the clients and public.

Advantages of PR

PR strategies are very important for every business, whether a big corporate house or a small business. PR also helps in developing brand image of a company. Developing a good PR system is not very easy as it requires time and patience. It requires an organization to hire people who have all the necessary skills that are necessary for handling public relations.

Conclusion

PR is of utmost importance for every organization. If a company has good PR professionals, it will be able to attract more clients and customers. This will help a company to increase the return on investments and earn more profits. Also good PR skills are necessary for presenting a good image of the company in front of the public.
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