Your contacts are currency. As PR pros, we naturally build up alist of contacts in the media. Make sure you always nurture your list ofmedia contacts and send them a note addressing your change of firm. Youwant to make it easy for them to find you, especially if you have along-standing relationship. Your leaders at your new PR firm will appreciate your loyalty and look kindly on a list of new media contacts
being brought to their firm.
Follow your new firm's social networks as you embark on your career with them. What better way to gain insight about your new co-workers than by checking out their social media presence? This is a greatway to get a feel for how they operate, what they value, and what that firm finds funny or interesting.