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Job Details

Sr. Manager Marketing Thought Leadership PR and Brand Creation CTS Cybersecurity

San Francisco, CA, United States

Posted on
Jan 20, 2023

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Job Information
Sr. Manager, Marketing (Thought Leadership, PR and Brand Creation), CTS Cybersecurity
San Francisco
**MEMBERS ONLY**SIGN UP NOW***.'s Technology, Product & Experience organization works at the intersection of media and technology. Our innovative teams are continually developing and delivering products that transform the customer experience. From creating apps like TVGo to new features such as the Talking Guide on the X1 platform, we work every day to make a positive impact through innovation in the pursuit of building amazing products that are enjoyable, easy to use and accessible across all platforms. The team also develops and supports our evolving network architecture, including next-generation consumer systems and technologies, infrastructure and engineering, network integration and management tools, and technical standards. Because our employees are our most valuable asset, we offer a flexible working environment to balance the need to work independently wherever you choose, with days that require collaboration at one of our offices. Our roles primarily reside inside or around one of our Tech Hubs (Philadelphia and surrounding suburbs, Denver, Austin, Silicon Valley, Washington DC/N. Virginia).
Job Summary
You like to create brands in technology. You are entrepreneurial. You enjoy writing, within the context of driving business outcomes. You like evangelizing new technologies and researching the latest in cybersecurity. You achieve satisfaction in seeing customers and other vendors consume thought leadership that promotes new technology approaches to solving hard security problems. In the role of Senior Manager, Marketing, you will be a leader within **MEMBERS ONLY**SIGN UP NOW***. Technology Solution's exciting new cyber security business unit, which sells SaaS and subscription security solutions to the large enterprise and federal government. Currently, two solutions, BluVector and DataBee, both used internally by the **MEMBERS ONLY**SIGN UP NOW***. CISO organization, are sold by the business unit. These solutions are advanced threat detection, advanced threat hunting and security operations center and compliance offerings that improve security and compliance in a cost-effective manger. DataBee is the BU's growth engine and is an innovative security & compliance data fabric platform. Reporting to Vice President and General Manager of the CTS Cyber Security business unit, you will be responsible for executing on the thought leadership and PR needs for the new BU with direction and guidance from the VP/GM, and for executing on brand development for our newest product, DataBee. You are expected to use past creative experience and sound business judgment to make decisions on the best way to use marketing content to further support market development of the security and compliance data fabric segment.
Job Description
Core Responsibilities
In partnership with the VP/GM of the BU, you will be in charge of setting the thought leadership and PR strategy for the BU.
Manage relationship with our PR agencies, PR calendar and PR campaign execution
Create an annual thought leadership calendar for the BU centered around themes that indirectly promote the new architectural approach of DataBee, which is a security data fabric
Craft draft PR, blog and other thought leadership content in partnership with the DataBee technical and leadership team
Stay abreast of the latest trends in the security data fabric space
Evangelize the new architectural approach of DataBee to the media
Assist the VP&GM of the BU and the CISO who invented DataBee in creating a brand for their leadership personas in the context of bringing DataBee to market
Collaborate with our main GTM partner, Snowflake on joint marketing opportunities related to thought leadership
Collaborate with the Director, Marketing to develop creative ways to evangelize DataBee
​Additional Required Skills and Experience:
Bachelor's degree
Demonstrated experience in PR and thought leadership creation at leading SaaS cybersecurity companies
Demonstrated brand creation experience with an early stage technology
Ability to research and understand cybersecurity and datascience technology trends
Demonstrated speaking experience evangelizing technological approaches via digital methods (eg webinars)
Experience managing cross-functional projects and stakeholder
Experience leading through influence
Additional Desired Skills and Experience:
Data science and/or cybersecurity thought leadership experience
Relationships with and/or knowledge of various security media outlet
Experience working in companies of different sizes
Experience supporting marketing engagements with technology and/or GTM partners
**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.
**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
Bachelor's Degree
While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Pay Range: $118,486.75 - $177,730.13
**MEMBERS ONLY**SIGN UP NOW***. intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.
Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

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