Manager Paid Media

Profile

What We’re Looking For:

The Digital Paid Media Manager is responsible for overseeing operations of a team of digital media specialists and coordinators who manage paid media campaigns with a focus on paid social & display. They will be responsible for managing over $20M in media spend across various paid channels (Facebook, GSP, etc.). In addition, this role has ownership of the full life cycle of testing new scalable prospecting driving opportunities and is responsible for driving innovation through new paid media practices.

Responsibilities Include, But Are Not Limited To:

Media Management:

Manages paid media for a small portfolio of program(s)

Responsible for the execution & analysis for high-profile paid media tests (ex. FB alpha bid modifier)

People Management :

Responsible for 2-6 direct reports (Coordinators, Specialist, Sr. Specialists)

Manages talent performance, staffing & recruiting for Sr. Specialists & below

Responsible for the recruitment life cycle

Strategic Initiatives / Planning:

Continually works on and/or owns cross-functional projects as designated by the leadership (ex. Creative analysis implementation, etc.)

Ownership of the full lifecycle of testing new scalable prospecting driving opportunities & program growth plans (ex. FB alpha bid modifier, scaling a new channel, data science integration, etc.)

Full ownership of a minimum of four large-scale strategic initiatives that has a portfolio wide impact on the business .

Owns MPV media strategy development & vertical - develops the plan through his/her team (ex. post-plan execution)

Partner Management:

Responsible for assisting the Director / Sr. Director with strengthening & growing relationships with ad partners

Partnership & alignment with ad partners - team development, beta opportunities, etc.

Things That Should Be In Your Background:

5 years of experience in in-house or agency digital media management

2 years experience managing, mentoring, and/or growing a team of peers and subordinates

Background in direct response / performance based marketing

Extensive knowledge & experience of multiple paid social and display channels such as Facebook, GSP, etc.

Experience in managing a portfolio of media spend exceeding $10M

Extensive working knowledge in marketing/analytics tools such as Google Analytics, Tableau, and Facebook Power Editor

Strong analytical skills and data-driven approach to media

Experience managing, mentoring, and growing a team of peers and subordinates

Bachelor's degree or higher

Other Attributes That Will Help You In This Role:

Multi-tasking, flexibility and ability to consistently evaluate priorities.

Strong project management discipline, including development of project plans, assessment and mitigation of risk, effectively meeting management and tracking actions and issues.

Enjoys close collaboration with others, but also values working independently.

Enthusiasm and the ability to thrive in an environment of constant change.

Creative, high-energy, innovative, proactive, and resourceful.

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

Medical, dental, and vision coverage

Life insurance, disability and 401(k)

Unlimited snacks and drinks

Generous paid leave policies including unlimited PTO

Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!

To learn more, visit 2U.com. #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Company info

2U, Inc
Website : http://2u.com