Bethesda, MD, United States
Dec 28, 2020
Apr 12, 2021
The Corporate Communications Lead implements policies and programs to enhance and protect corporate reputation and brand among external audiences such as news media, consumers, influential thought leaders, health care providers, employers and others. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.
Humana seeks an experienced Corporate Communications Professional to lead its media relations team. We're looking for a self-starter who can develop productive relationships with journalists, counsel senior leaders and carry public relations plans from concept to completion. You'll have the resources to bring your creative ideas to life, and you'll work for an innovative, growing organization in one of today's most challenging sectors - health care.
Key Role Functions
Enhance Humana's reputation, brand and visibility through well-executed strategic media relations, public relations and communications.
Experience developing communication across organizational needs and may include financial communication and inclusion and diversity as well as others
Responsibilities encompass media relations, public relations, digital and social media, and thought leadership/executive communications.
Foster strong relationships with news media outlets; pitches media and tracks results.
Advise Humana's leadership on working with the media; supports business units seeking publicity for their efforts; and provides counsel on issues and crisis management.
Unify compelling words, memorable images and the latest technology to inform, engage and energize key external and internal audiences in support of Humana's strategic objectives.
Develop messaging, news releases, media alerts, fact sheets, digital and social media content, speeches, presentations, letters, internal communications.
This is a high-level individual contributor role, without direct reports, but PR agency support is available.
Bachelor's degree in Communications, Journalism or related field OR equivalent work experience in related field
7 years of experience in media relations, PR and communications
Large organization/corporate media relations experience
Excellent verbal & written communication skills
Abundant creativity; strong desire to learn
Familiarity with public relations measurement techniques
Proven ability to interact with all levels of leadership
Ability to perform & exceed expectations in a fast-paced, highly dynamic environment
Social media savvy
PR agency and/or journalism experience
Experience with financial communications
Experience with crisis management
Background in health care communications
Scheduled Weekly Hours
Website : http://www.humana.com