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Job Details

Corporate Communications Lead

Company name
Humana Inc.

Location
Bethesda, MD, United States

Employment Type
Full-Time

Industry
Pr, Journalism

Posted on
Dec 28, 2020

Valid Through
Apr 12, 2021

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Profile

Description

The Corporate Communications Lead implements policies and programs to enhance and protect corporate reputation and brand among external audiences such as news media, consumers, influential thought leaders, health care providers, employers and others. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.

Responsibilities

Humana seeks an experienced Corporate Communications Professional to lead its media relations team. We're looking for a self-starter who can develop productive relationships with journalists, counsel senior leaders and carry public relations plans from concept to completion. You'll have the resources to bring your creative ideas to life, and you'll work for an innovative, growing organization in one of today's most challenging sectors - health care.

Key Role Functions

Enhance Humana's reputation, brand and visibility through well-executed strategic media relations, public relations and communications.

Experience developing communication across organizational needs and may include financial communication and inclusion and diversity as well as others

Responsibilities encompass media relations, public relations, digital and social media, and thought leadership/executive communications.

Foster strong relationships with news media outlets; pitches media and tracks results.

Advise Humana's leadership on working with the media; supports business units seeking publicity for their efforts; and provides counsel on issues and crisis management.

Unify compelling words, memorable images and the latest technology to inform, engage and energize key external and internal audiences in support of Humana's strategic objectives.

Develop messaging, news releases, media alerts, fact sheets, digital and social media content, speeches, presentations, letters, internal communications.

This is a high-level individual contributor role, without direct reports, but PR agency support is available.

Required Qualifications

Bachelor's degree in Communications, Journalism or related field OR equivalent work experience in related field

7 years of experience in media relations, PR and communications

Large organization/corporate media relations experience

Excellent verbal & written communication skills

Abundant creativity; strong desire to learn

Familiarity with public relations measurement techniques

Proven ability to interact with all levels of leadership

Ability to perform & exceed expectations in a fast-paced, highly dynamic environment

Social media savvy

Preferred Qualifications

PR agency and/or journalism experience

Experience with financial communications

Experience with crisis management

Background in health care communications

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com

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