Sr. Brand amp Marketing Comms. Manager

Profile

Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

September 20, 2021

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

Where you fit in -

Do you want to be part of creating and delivering an unrivaled customer experience?

Shell Polymers is looking for a leader a with proven record of delivery and the ability to influence and collaborate effectively. Shell is preparing to re-enter the polymers industry through the launch of its polyethylene business, currently the largest project in Shell’s portfolio. Not only will this business have a tremendous impact on the profitability of the overall Shell Chemicals portfolio it also represents a shift deeper down the value chain into performance products.

What's the role -

As the Sr. Brand and Marcomm Manager, you will lead the Shell Polymers brand and marketing communications strategy to enable delivery of the unrivaled customer experience. You will be starting with a great foundation and your work will solidify a strong market entry building upon the already valuable Shell brand. Success will be dependent on the incumbent’s ability to simultaneously manage a significant number of parallel initiatives, stakeholders, and external agencies.

Responsibilities:


Develop a multi-phase marketing communications strategy to meet the needs of the pre-marketing phase, launch and steady state operations
Develop and execute social media strategy enabling reputation growth and for identifying, targeting, and developing potential customers into qualified leads
Strategies should include a multi-channel, dynamic approach to communications to ensure individualized marketing feel in support of experiential CVP and customer experience developments
Design, coordinate, develop content and provide overall project management for communications
Lead interface with Chemicals and ER communications for aligned external communications and stakeholder management
Lead interface with CX for internal comms strategic plan and delivery
Manage external website, digital and printed advertising plan, and execution and delivery of content
Own strategy and implementation for external engagements including tradeshows and customer events including leadership participation, budgeting, and agency relationships
Provide thought leadership and innovation in brand management and partner with customer experience team to ensure positive brand execution


Skills and Requirements

What we need from you -


Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
A Bachelor’s Degree in Business, Marketing or Communications
At least seven (7) years of experience in Brand Management and/or Marketing Communications in B2B environments
Passion, creativity, and an ability to generate new ideas, innovate and obtain stakeholder buy-in
Exceptional communication, influencing, and collaboration skills
Proven ability to think strategically and creatively, while maintaining great attention to detail
Customer insights and data-driven orientation
The ability to develop brand campaigns tied to our Customer Value propositions (CVPs) which drive brand value
The ability to autonomously lead, engage, and partner with cross-functional teams and third-party agencies
Customer insights and data-driven orientation to maximizing customer loyalty


Company description

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

Company info

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