Outbound Demand-Generation Marketing Leader

Profile

Outbound Demand-Generation Marketing Leader
at **MEMBERS ONLY**SIGN UP NOW***.
San Francisco
Role:
Outbound Demand-Generation
Marketing Leade
r
And
Head of Marketing Development Reps [MDRs / SDRs])
Location:
San Francisco
Job Description
**MEMBERS ONLY**SIGN UP NOW***.’s
Outbound Demand Generation Marketing leader and head of Marketing Development Represent
atives
(MDRs) will work closely with the company’s Sales and Account Management leaders to design and implement a best-in-class outbound demand-generation programs, a robust new practice to pursue business opportunities for the company and the deliver them as a steady stream of qualified leads to the Sales team. This leader will be an active participant in and passionate student of the Advertising Technology (
adtech
) industry.
Who are you?
Self-starter, sales-minded, data-driven, professionally aggressive, well organized and motivated to
succeed
ROI-fo
cused, solutions-oriented, process-driven closer
7-9 years of similar outbound demand generation work with a proven track record of exceeding sales quotas
Hands-on experience building and maintaining
MarTech
stack including CRM (Salesforce), Marketing Automation (HubSpot), Analytics (Google), BI (Looker), Content Management (Path Factory), etc.
Experience managing content pipelines and SEO optimization A/B and multivariate testing of content and creative to optimize digital advertising, landing page, and email content for maximum conversion
rates
Experience in balancing high inbound/outbound call volumes
Ability to be agile and thrive in a fast paced, changing
environment
Willingness to engage, learn and challenge yourself outside of day-to-day
responsibilities
Strong presentation skills required, including the ability to sell multiple products &
pricing
Digital marketing knowledge (SEM, SEO, Email marketing, Web UX, partner marketing, retargeting, Google Ads, LinkedIn, etc.)
Very strong understanding of marketing insights derived from attribution models, customer database mining, and other sources of customer insight, improve and maximize Salesforce
automation
Expertise with marketing automation platforms (
e.g.
Pardot, HubSpot,
Marketo
) used to generate traffic, convert visitors into leads, and nurture them into converted customers using dynamic
workflows
College degree (BA / BS) in Marketing, Communications, Digital Media, Business, or a related field
Ex
cellent communication/interpersonal skills
Highly self-motivated; ambitious and
driven
Exposure to value-based
selling methodologies is a
plus
What will you do?
Leverage an intimate knowledge of, and hands-on experience with, account-based marketing techniques, and buyer journey optimization in the ad tech industry (buy-side) to create robust demand-generation programs for
**MEMBERS ONLY**SIGN UP NOW***.’s
businesses in Marketing, Monetization, Telco, Commerce, and others, as the company launches new
initiatives
Build a rigorous, data-driven outbound demand-generation practice -- including recruiting, training, mentoring, and managing Marketing Development Representatives (MDRs) -- that delivers a steady flow of qualified leads (starting with a full-time hire immediately)
Build on the company’s national account target list (NAL) and create a solution to streamline the process of researching and validating contact information for the right individuals in each account that fit
**MEMBERS ONLY**SIGN UP NOW***.’s
ideal customer
profiles
In partnership with current Marketing team members, create compelling copy for email cadences and scripts for phone calls, and tailor marketing collateral to meet the program’s
needs
Assemble and optimize the company’s marketing and sales automation technology solution / “stack” for outbound demand-generation marketing to cost-efficiently educate, inspire, and enroll prospective clients in
**MEMBERS ONLY**SIGN UP NOW***.’s
suite of product
offerings
Monitor, measure and optimize the program and
all of
its elements and reporting on its performance weekly.
Candidates for this role must also be expert in:
Creating and maintaining exceptional collaboration and good relationships
all across
the Revenue team, especially Sales
leaders,
frontlines reps and Sales
or Revenue
Ops
team
Optimizing database and segmented list management including creating and maintaining processes for database hygiene (
ie
accuracy, up to date, enrichment)
Researching prospective target accounts, qualifying inbound inquiries identifying, nurturing and converting to prospects opportunities with both new and returning customers
Reaching out to prospects that have previously expressed interest in the company via telephone, email, LinkedIn, etc.
Building a network of relevant connections in the field
Distributing qualified leads to the field rapidly and
effectively
Improving
existing relationships with smaller accounts to maximize
value
Event support—Trade shows and Corp Events including lead follow
up
Arranging demonstrations via web
conferencing
and face-to-face meetings
Booking meetings on behalf of senior executives
Logging lead, contact and competitive data in
salesforce.com
Deepening the demand team’s understanding of
**MEMBERS ONLY**SIGN UP NOW***.’s
products and services
What does
**MEMBERS ONLY**SIGN UP NOW***.
do? 
**MEMBERS ONLY**SIGN UP NOW***.
is one the largest Independent Adtech player globally with a record of accomplishment for
innovaction
, customer centricity and privacy first approach, we have been recognized on both 2018 and 2019 CNBC disruptor 50 list and as one of the Fast Company’s 2018’s most innovative company.
Currently, we run an
Adstack
that reaches to 1Bn Mobile users with relevant content and Ads in a privacy first manner that enables meaningful decision and good retention to our publishing
partners
What is the
**MEMBERS ONLY**SIGN UP NOW***.
family like?   
Our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities.
**MEMBERS ONLY**SIGN UP NOW***.ans
are passionate and driven, creative and fun-loving, take ownership and are results focused. Your work is visible, and you have an opportunity to make a real impact on a large organization.
You will work with a very capable and ambitious peer group, who will welcome you with open heart and will go extra mile to make you successful. We believe that learning is a lifelong commitment, so we invest significantly in your development using internal and external resources.
Compensation, Benefits, and Perks
Competitive salary, bonus, and stocks
Quality medical, vision, dental
401(k)
Flexible working hours
Lunches
provided
Gym stipend
Healthy time off through a combination of PTO, sick days, and company-wide holidays
A friendly, supportive working family to call your
team
**MEMBERS ONLY**SIGN UP NOW***.
is an equal opportunity
employer
**MEMBERS ONLY**SIGN UP NOW***.
provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race,
color
, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Company info

Sign Up Now - PRCrossing.com