Communications and Public Relations Specialist

Profile

  Samueli Institute is seeking a Communications and Public Relations Specialist for its communications department.  This specialist is a
generalist Marketing Communications role with a focus on external communications and secondary focus on internal activities.  Additionally, this position will be responsible for the coordination of public and media relations activities. 
Major Duties and Responsibilities
:  This person must have demonstrated experience in all facets of traditional marketing communications functions including, but not limited to, website content management and generation (internal and external); coordination and implementation of tradeshows, conferences and symposia; marketing collateral development; and project/campaign development and execution. This important and highly visible role requires the selected candidate to be a passionate brand steward for the organization. The successful candidate may serve as the day-to-day point of contact for Institute staff requesting Communications assistance. This position works under the Director, Communications and requires frequent contact – and relationship building – with employees at all levels of the organization, the media and the public.
Responsibilities under Marketing Communications include but not limited to: planning, coordinating and developing print and electronic collateral; writing, researching and editing of regularly distributed Institute vehicles, such as Annual Report, External and Internal newsletters; heading marketing and public relations projects and campaigns from start to finish, including adherence to budget and timeline constraints.  Specialist will assist in maintaining the Institute’s website, writes and coordinates new content, and makes updates as needed, handles coordination and logistics for tradeshows, conferences and symposia. Individual is responsible to oversee projects and relationships with outside vendors, paying particular attention to budget and timeline adherence; prepare specifications conforming to bid processes, obtain estimates, and assist in vendor selection for projects in various media.
For the public relations function, specialist is responsible for translating and/or summarizing technical, scientific copy into compelling lay language, mining and/or flagging possible story and media opportunities within the Institute that will serve to promote the Institute’s research, and uptake of research into practice, in a positive way.  This position needs to establish solid ongoing relationships with key editors and reporters at targeted print, trade and broadcast media in both vertical (scientific) and horizontal (business press) spaces, with content experts within the Institute, assist in the development and submission of articles primarily in scientific, peer-reviewed journals but also in mainstream lay publications.  Specialist needs to research, create and maintain accurate editorial database and identify opportunities for the Institute through both editorial relationships and calendars. This individual is also expected to build and maintain the image library for the Institute working in conjunction with Graphic Design Specialist .
Qualifications, knowledge and skill required:
Minimum of bachelor’s degree with 3-5 years of related experience in a corporate or agency environment.
Demonstrated experience in all aspects of marketing communications with a focus on public relations.
Exceptional written and verbal communication skills (writing samples will be required).
Examples of successful media placements and/or campaigns required.
Strong ability to develop and maintain effective relationships both inside and outside the Institute is critical.
Excellent internet and email coordination skills are required.
Must be creative and able to develop innovative approaches and ideas for communication initiatives.
Organizational skills with the ability to multitask effectively.
Exceedingly close attention to details in formatting, grammar and syntax.
Proactive problem solver and team player with positive attitude.
Flexible and adaptive; comfortable working in an environment of rapid change.
Strong proficiency in Microsoft Office applications:  Word, Excel and PowerPoint.
Must be able to travel approximately 10-20%.
Knowledge of health care industry, media and policy a plus.
Experience in non-profit environment a plus, especially as it relates to advancement and philanthropic endeavors.

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