Manager Digital Platform Communications - PVH Corp.

Profile

POSITION SUMMARY:

Working across the global PVH organization and its iconic brand portfolio that includes Calvin Klein and TOMMY HILFIGER, the Manager, Digital Communications Platforms, is a member of the Global Communications Team. This position will oversee the strategy for all communications platforms to engage and connect global associates and enable regional communications teams. This role combines disciplines of communications and technology..

The Manager, Digital Communications Platforms will be a go-to partner for communicators across the global organization and play an integral role in raising awareness, driving adoption, and increasing engagement across PVH internal and external communications platforms. This person will ensure best practices around platform capabilities and enhancements are communicated and leveraged effectively.

They will fully own the PVH communications content platforms (PVH.com, employee intranet and mobile app, and email publishing tool) and partner closely with the IT teams to ensure connectivity to the ecosystem of employee-facing technology available at PVH such as Microsoft Teams, SharePoint, WebEx and others.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Subject matter expert on all technical aspects of our content management systems and understand how to leverage data to create targeted, relevant messaging to key audiences

• Lead project to analyze the associate-facing digital landscape and identify opportunities to streamline, and optimize usage of our owned platforms to maximize the digital reach of key messaging and information

• Develop virtual events platform strategy for leadership town halls and other global associate engagement programs to advise communications teams and functional partners on best practices for available tools and platforms

• Continually progress the product roadmap for all communications platforms and tools to drive adoption among both content-creators and end-users

• Serve as main point of contact for platform vendors, including trouble-shooting support, platform updates and relationship and contract management and partner with PVH IT and HRIS teams as needed

• Manage day-to-day requests for all PVH Communications platforms including PVH.com, PVH’s employee app, intranet and email publishing platforms 

• Establish governance strategy for content publishing and manage workflows to ensure timely approvals

• Provide support, training and coaching on new ways to leverage platforms to communicate their strategic messages and/or drive engagement

• Promote platform adoption through virtual or in-person events

• Analyze metrics to measure and provide key insights to advise content strategies

• Collaborate and work cross-functionally with the Internal Communications, Editorial and Technology Process Group teams to support the digital execution of global initiatives and associate engagement campaigns

QUALIFICATIONS & EXPERIENCE:

Experience:

• 5 + years of communications technology, product management or related experience

• Experience managing or implementing internal communication platforms preferred

• Experience with change management and technology

Education: Bachelor’s Degree in communications, marketing, technology or related field

Skills:

• Writing

• Content Management Systems for Intranets and Websites

• SharePoint, Sitecore, Social Chorus, Dynamic Signal or First Up experience a plus

• Strategic project management

• Strong proven experience in content management systems for intranets or websites on a global platform

• Basic understanding of Search Engine Optimization (SEO)

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,industry:Retail,title:Manager, Digital Platform Communications - **MEMBERS ONLY**SIGN UP NOW***..,datePosted:2022-02-17T00:00:00.000 0000,@context:****Resources,educationRequirements:[],experienceRequirements:{@type:OccupationalExperienceRequirements,monthsOfExperience:60},responsibilities:This position will oversee the strategy for all communications platforms to engage and connect global associates and enable regional communications teams. This role combines disciplines of communications and technology. This person will ensure best practices around platform capabilities and enhancements are communicated and leveraged effectively. Subject matter expert on all technical aspects of our content management systems and understand how to leverage data to create targeted, relevant messaging to key audiences. Lead project to analyze the associate-facing digital landscape and identify opportunities to streamline, and optimize usage of our owned platforms to maximize the digital reach of key messaging and information. Develop virtual events platform strategy for leadership town halls and other global associate engagement programs to advise communications teams and functional partners on best practices for available tools and platforms. Continually progress the product roadmap for all communications platforms and tools to drive adoption among both content-creators and end-users. Serve as main point of contact for platform vendors, including trouble-shooting support, platform updates and relationship and contract management and partner with PVH IT and HRIS teams as needed. Manage day-to-day requests for all PVH Communications platforms including PVH.com, PVH’s employee app, intranet and email publishing platforms . Establish governance strategy for content publishing and manage workflows to ensure timely approvals. Provide support, training and coaching on new ways to leverage platforms to communicate their strategic messages and/or drive engagement. Promote platform adoption through virtual or in-person events. Analyze metrics to measure and provide key insights to advise content strategies. Collaborate and work cross-functionally with the Internal Communications, Editorial and Technology Process Group teams to support the digital execution of global initiatives and associate engagement campaigns. Content Management Systems for Intranets and Websites. ,skills:seo, virtual events, writing, vendors, project management, platforms, associate engagement, search engine optimization, relationship, marketing, product management or, sharepoint, product roadmap, global platform, editorial, governance, internal communication, change management, communicate, contract management, global initiatives, training and coaching, technical aspects, search engine, sitecore, communications, product management, leadership, content management systems, key messaging, internal communications, Director of Digital Acquisitions Experience, Senior Vice President - Network Growth & Engagement & Marketing & Communications & Information Technology, Social Media Solutions Consultant & Social Strategist, Content Manager & Digital Asset Librarian, SEO & SMO & Digital Media & Ad operations - Ad Traficking Analyst, Digital Channels Technology Development Managing Director, Senior Executive - Digital Marketing, Subject Matter Expert & Interactive Social Media Executive, National Account Manager - BroadbeanTechnology & Textkernel & Talentstream Recruit ATS & SocialReferral, Social Media & Technology Consultant} Manager, Digital Platform Communications - **MEMBERS ONLY**SIGN UP NOW***.. in New York, New York, United States of America | Human Resources at PVH

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