Influencer Marketing Account Executive

Profile

Description
Position at Hill Knowlton Strategies
Background to the role:
Hill Knowlton Strategies is an international public relations company with over 85 offices around the world.
At H K our belief is that the agency is a canvas for everyone to write their own story. This job description is written at a moment in time; whatever role you take at H K we expect you to evolve that role; it should be different tomorrow than it is today and set new standards in the industry.
Our business combines 10 verticals focused on deep industry knowledge with a number of specialist areas that work horizontally across those sectors. Our specialist areas work together in seven Innovation Creative Hubs around the world.
We would like to appoint an
Account Executive, Influencer Marketing
to become an accelerant and further catalyst for development of our Influencer Marketing team in the US, being part of the team that builds a key area of the business.
Account Executive, Influencer Marketing
Influencer marketing is a core piece of our business and we are seeking someone who is as passionate about this world as we are. Most importantly, we want somebody who is bold and creative, who thinks not only about what works today, but what works tomorrow.
Candidates must live and breathe the world of influencers, social content and online communities. We’re looking to find somebody who wants to get stuck in, roll their sleeves up, and help grow a key part of the business.
This position will work hand in hand with our Consumer sector, Content Publishing Strategy, and Data Analytics teams. As an integrated role, teamwork and collaboration will be pivotal in the candidate’s success.
You’ll have:
A minimum of 2 years’ experience in PR, Influencer, Digital, Content or Brand Marketing
Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
Experience managing influencer programs from start to finish
Experience building brand ambassadorship or affiliate marketing for smaller influencers
An understanding of insights and metrics from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, etc.
Experience negotiating partnership agreements and existing relationships with US-based influencers is a plus
Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and have experience using the appropriate tools and methodologies to measure impact of campaigns
Strong interpersonal skills; must be able to both negotiate strongly while maintaining goodwill with influencers, managers, agencies, etc. Bonus:
Experience developing and deploying products/merch for influencers
Excellent written and verbal communications skills
Creative thinker and problem solver
Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships with key influencers
Responsibilities:
Development of strategic influencer strategies, working with senior team and content leads
Working with teams to ideate and execute multi-platform influencer programs leveraging trends and data driven insights
Identification, outreach, negotiation, project management and measurement of influencer programs.
Developing campaign reports by tracking and optimizing influencer content (both paid and organic)
Keep on top of emerging social trends, platforms, technologies and influencers in the US market
Carry out social media listening and research to identify trends in online conversations and to pinpoint key influencers
Providing a social/digital perspective on traditional public relations programs i.e. media relations, events.
Educates and shares knowledge with teams on trends and best practices
About
Hill Knowlton Strategies is an international public relations company with over 85 offices around the world.
We believe that every corporation, every brand, every client has a public and today’s public is more powerful than ever before. They have the power to topple CEO’s, reshape corporate and brand strategy, kill products and create unicorns. Today’s public demands truth, transparency and the highest behavioral standards.
Our client obsession means constantly evolving new products services to help brands and the public communicate. Always in beta.
At H K our belief is that the agency is a canvas for everyone to write their own story. This job description is written at a moment in time; whatever role you take at H K we expect you to evolve that role; it should be different tomorrow than it is today and set new standards in the industry.
Join our team and harness the power of the public.
As an Equal Opportunity Employer, Hill Knowlton Strategies does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry.
JT
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