MWW Group, one of the nation's top public relations agencies, has added My Wines Direct, a major online wine seller, as one of its clients. MWW Group will endeavor to boost the brand image of My Wines Direct among its customers. The PR firm's efforts will involve media relations campaigns aimed at lifestyle, news, travel, general interest, and epicurean publications. MWW will also emphasize creating and implementing interactive online campaigns in the coming months. Bryan Dougherty, president and CEO of My Wines Direct, endorsed the New Jersey-based PR firm, saying, "Not everyone wants to be a wine expert, but everyone wants to drink great wine at good prices, and MWW Group's understanding of that concept makes them an ideal choice for MyWinesDirect.com."
PRWeek declares Weber Shandwick top PR player
PRWeek's 2007 Agency Excellence Survey has named Weber Shandwick number one in the field. Weber Shandwick, a unit of the Interpublic Group, is one of the best international PR firms. Decisions to rehire the agency, client satisfaction, probability of recommending the agency, and other key performance-criteria ratings were the major factors considered in the survey. Weber Shandwick topped all other firms when it came to understanding clients' business, developing creative programs, understanding target stakeholder audiences, work accuracy, and other major essential parameters.
Yesawich, Pepperdine, Brown & Russell renames itself Ypartnership
Global PR and advertising agency Yesawich, Pepperdine, Brown & Russell (YPB&R) has renamed itself Ypartnership. Peter Yesawich, CEO and founder of the agency, wants the firm's name to be more distinctive. According to Yesawich, the Orlando-based PR firm's "principals and top executives actually work in partnership" with its "clients day-to-day to grow their businesses." He added that the new name reflects a long list of key executives and dynamic partners in the organization as well as a new agency model that completely rethinks how business will be conducted at Ypartnership. Apart from public relations and advertising, the agency offers additional services like strategic planning, brand identity development, marketing research, direct marketing, promotion marketing, interactive and digital marketing services, branded entertainment services, and strategic alliance development.
Balzac Communications to manage PR and marketing for Jordan Vineyard & Winery
California-based Balzac Communications & Marketing has been hired by Jordan Vineyard & Winery as part of a marketing-campaign resurgence. According to John Jordan, CEO of Jordan Vineyard & Winery, "Balzac Communications is the perfect firm to meet our communications goals." The PR firm will help generate "some media attention and reenergize the brand in today's wine market." The California winery has an international market and is renowned for its cabernet sauvignon and chardonnay.
Five new clients sign on with Articulate Communications
PR firm Articulate Communications, Inc., will now provide services to five new clients: CounterStorm, Inc., a network security provider; Restricted Stock Systems, an insider trading software and services provider; Rogue Wave Software, a supplier of reusable software components and services; CDC Games, a leading supplier of online and mobile games; and RecycleBank, a provider of cost-effective business solutions. Articulate Communications provides various communications strategies and services to its clientele that enable companies to reach their business goals. The firm assists clients with media and presentation training, industry influencer relations, thought leadership, message development, media relations, competitive and market perception analysis, corporate and executive visibility, and product PR and sales support.