5W Public Relations was founded in January of 2003 by entrepreneur Ronn Torossian. At the time, he had three clients and no employees. Since then, he has developed a leading public relations firm with more than 75 employees and numerous big-name clients. Named to Advertising Age's 2006 "40 under 40" list, Torossian is a nationally recognized expert in the industry.
The firm is based in New York, but with its growing clientele, it expanded to Los Angeles in June of 2005.
5W Public Relations specializes in a wide variety of public relations sectors, including corporate communications; technology marketing; consumer goods; entertainment, sports, and fashion; public affairs and government relations; event marketing; not-for-profit; and crisis communications.
Its aggressive approach has helped 5W Public Relations earn a name for itself. Its client base also includes big names such as Derek Fisher, Lil' Kim, Kelis, Ice Cube, the Martin Luther King Jr. Memorial, GQ, and BET Networks.
According to its website, 5W Public Relations was described as being "aggressive in a way that clearly resonates with clients looking for a firm staffed with type-A-plus personalities, a BS-free approach, and results from day one" by a leading industry magazine.
Recently, 5W Public Relations was selected to represent a growing beverage company, The Organic Beverage Company. According to a press release on CNN Money, the company chose 5W Public Relations based on its "experience in the beverage sector."
"We selected 5W Public Relations for their depth of expertise in the beverage arena and their unmatched ability to raise brand awareness and generate results," said Jeff O'Neal, president of The Organic Beverage Company. "We see organics and glycemic index testing as the two emerging trends in the sector and are confident that 5W has the know-how to effectively deliver these messages to both consumers and distributors."
It's obvious that with 5W Public Relations' commitment to get results for clients, the firm will continue to grow by leaps and bounds, gaining more clients and employees.
The firm's website, as quoted by the 2007 Holmes Report—Agency Report Card, says, "5W is prepared to fight for its clients' interests every step of the way, whether portraying a company as an industry leader, campaigning to make sure it's part of a broader story, or battling to keep a negative story out of the press."