First, remember that this is the perfect place for a skills-based resume. Employers are not necessarily going to want to know where you have worked before, but they are definitely going to want to know what you have done. The issue is that public relations is such a broad field that the people doing the hiring know that you might have a lot to bring to the table that your prior job descriptions don't cover. Remember that when you are looking to design a resume you should take a moment to write up a professional summary that will tell them about your experience and industry focus.
Also remember that your resume should be short and sweet. Too many people fill up their resume with trivia that no one really needs to know, and then they are surprised when it ends up with the resume being upwards of three pages long! A short resume, one that has been tightened up, is very much a good thing. Take some time and really consider what your accomplishments are going to say about you when you are thinking about getting started in this field. The truth of the matter is that if your new employer can't pick up your qualifications at a glance, he or she is just going to return you to the slush pile.
When you are looking to put together your resume to get your dream public relations job, you'll find that you need to think about how to create a summary that lists your areas of expertise. This will help your future employer place in you in a way that is relevant. What kind of words is he or she going to be looking for? Some of the buzz words that you might want to use on your resume (presuming that you have some familiarity with them, of course!) include ''electronic press kids,'' ''account management,'' ''public speaking,'' ''press releases,'' ''media relations,'' and ''event coordination.'' These words will tell them better than any long-winded essay that you are familiar with the field.
Where do you stand when it comes to getting your dream public relations job? The truth of the matter is that there are many people who are interested in getting into this field and at the end of the day you will find that there are many things that you need to pay attention to. Take some time to think about what you can do to get the results that you need.