PR is about communications, yes, but it is also about the way that you are able to relate to others, and the way that you are able to relate to the world around you. Your biggest job as a PR rep, or as someone who deals in PR is going to be making sure that you are able to help the company or client you work for present their best face forward in the world. What this means is that you are going to have to have a good handle on the way that information is received and the way that information is moved from one source to another. In order to be really good at the job that you are doing, you have to be sure that you can take someone's image and spin it in the right direction. In order to be good at this, there are several skills that you are going to have to harness.
For one, you are going to need to be sure that no matter what you do, you are looking at ways to take a piece of information and turn it into something useful. In order to do this, you have to be able to see all of the sides of an issue, and you have to be able to look at things and figure out how you can best spin them. You need a lot of creativity to be good at this job, because there are going to be many instances where you are going to have to be as creative as possible. This will give you a chance to really get yourself into the mix, and change the way that a business or your client is perceived by the public eye.
There is a lot that you are going to have to do when it comes to being a PR rep, or working in the PR field. Being good at communications is just the beginning, but it will help you get a great jump-start on your future.