Going into Fashion PR

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A fashion PR worker is a person who helps in the coordination of the strategies and marketing approaches of the major fashion brands, apparel companies as well as retail stores. Fashion PR jobs also entail the building, development, and maintenance of a favorable public image between the company and the client. So, if you are interested in the glitter and glamor of the fashion industry, this job is for you. The task of a fashion public relations agent is to do a lot of interesting things such as interacting with the socialites and setting up rapports with fashion editors to interviewing internationally recognized fashion designers.

The work of a fashion PR is to work with a fashion house or a designer. They are the people who are responsible for promoting the image of a fashion house to the public. It is very tough to enter the fashion industry, and fashion public relations are no exception to the norm. For being a successful fashion PR, you need to back your credentials with a good education and qualifications, lots of experience and plenty of determination, perseverance, and hard work to back it up. Along with developing creative promotions, the fashion PR jobs also involve observation of the current trends.

Get a bachelor's degree in public relations or a field that is related to your fashion PR job profile. The courses that you can take up consist of fashion merchandising and marketing. A degree in journalism or fashion is helpful as well. Having a thorough knowledge in art, communications, and English is also helpful in the fashion PR jobs, as it is an important consideration for all companies for hiring a fashion public relations agent. The additional degrees also allow you to be considered more seriously in the world of the fashion designers.



The key skills of the fashion PR is that they should be able to locate and identify the economic, social, and political inclination of the fashion industry and decide on the factors that can influence the client. Added to that, the fashion PR jobs also require the professionals to recommend various types of media events for showing the clients in a favorable light with the targeted audience.

Training is important. You can work as a fashion PR intern with a fashion public relations company or a major retailer. This will tell you a lot about what to expect in the job. It is not mandatory that you have to intern at a PR company; you may even train under a fashion website or magazine. Train yourself to write the right kind of press release as an applicant of fashion PR jobs. Both the basic fashion topics and journalistic styles need to be your forte or area of specialty. Training in the knowledge of the fashion designers, major brands, and major retailers is also required.

Prior experience as a fashion PR can be helpful. You may launch your career by being a promotions assistant for a well known fashion public relations coordinator and get to learn all about the basic information and details and specifications of the job. Experience also helps you build and maintain important contacts in the fashion PR world. In fact, you can get in touch with the other fashion public relations coordinators, editors, and fashion designers, and this can lead to your growth in the industry.

The career prospects of fashion PR jobs are estimated to grow by the year 2014 with the global markets being more and more open. The focus is on fashion which is an ever expanding industry and with 3 to 5 years experience, you can expect it to grow even faster.

The salary range for the fashion PR jobs is between $20,000 and $100,000 per year. At the entry level, expect $20,000 to $35,000 per year. Experienced pay for fashion public relations professionals ranges from $40,000 to $60,000, while the bracket of $75,000 to $100,000 and more is reserved for the best.

The fashion PR agents need to be aggressive, importunate, and resolute. This is a job which may require a lot of time to get hired, but once you are there as a fashion public relations agent, keep the options open, without giving up on the possibilities. In fact, if unrelenting hard work and perseverance are required, give it your best shot as fashion PR jobs involve maintaining potential contacts with the powers that be and that can include fashion designers to people in the higher administration.
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