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Stop for a moment and review your resume draft. It is undoubtedly (by now) a nea...
You've done days of research, contacted everyone you've known since kindergarten...
Students often base their job search strategy on their perceptions of the attrib...
You're considering career options in the communications field, and you're eager ...
Hundreds of thousands of persons are engaged in public relations in the United S...
In spite of the high rate of campus recruiting, a very small minority of each ye...
Although it is a highly specialized occupation, PR requires no specific credenti...
What was once the high level territory of PR, open only to the most experienced ...
The story is told of a 1970 graduate of an Eastern college who told his school a...
In this age when chains and franchised units dominate the moderate size types of...
Corporate PR spans all functions of the corporation: it is the vehicle of big co...
In proposing procedures for a public relations function career all of the sugges...
PR became widespread in the business world when mass production and mass selling...
Industrial PR includes durable goods at the processing end. Omitting consumer pr...
A full generation after World War II retailing has joined the circle of geograph...
Looked from the outside, the electric utility industry appears to consist of two...
In American business the entire hero concept has come to rest in the term leader...
Publicity for manufacturers' products and for retailers' events has been evolvin...
The acceptance of the news gatherer for business PR as its information source is...
Outside PR counselors are of two broad genres: 1) the agency type organization u...
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