Troy, MI, United States
Sep 28, 2020
Against that backdrop, Humana is building a best-in-class Member Engagement Marketing organization to provide a deeper understanding of consumers and Humana members. The Pharmacy Care Marketing team within Member Engagement Marketing leads member strategies in order to more effectively engage and retain members. To assist in developing and implementing personalized, consumer-centric experiences, we seek an innovative and entrepreneurial mind to be our CRM Marketing Professional 2.
The CRM Marketing Professional 2 will work side-by-side with team leaders and our Pharmacy partners to understand business goals for our outreach, provide input on innovative strategies to meet those objectives, work with the communications team on flawless execution, and measure success so we can continuously improve our efforts.
As a CRM Marketing Professional 2 you will:
Be a key part of a team that consults with business partners and develops communications solutions for our members
Provide input on communications strategies and implement campaigns for one of the company’s top business priorities: encouraging our consumers to make smart healthcare choices
Build strong working relationships with business stakeholders in a matrixed environment
Play a key role with other team members to achieve the business goals of Humana Pharmacy Solutions and Humana Pharmacy mail order
Identify, analyze and evaluate business opportunities using historical campaign performance, market research and competitive intelligence
Use your problem-solving skills, be organized, show attention to detail and manage multiple high-profile programs.
First Year Success Factors
Impact of communications campaigns
Communications strategies acknowledged by others as smart and effective
Recognition among team members as a communications expert who gets results
Development of effective partnerships with internal clients and team members
Bachelor’s Degree in Marketing or Communications or equivalent experience
2 years of experience with Direct Mail, Email and/or Digital marketing
Demonstrate a thorough understanding of business, marketing strategy, lead generation, retention, and content marketing
Clear and concise oral and written communication skills
Excellent planning and organizational skills
Working knowledge of Microsoft Office applications, including Word, Excel and PowerPoint
Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M
Proven experience working at Fortune 500 in performance marketing space
Experience working with copywriters, graphic designers, and print/email/phone vendors
End to End campaign/communication management (strategy to execution to reporting)
Experimentation and testing from campaign optimization testing to innovation pilots
Copy writing and design capabilities
Experience working with clients to deliver solutions that meet their needs
Knowledge of healthcare, pharmacy and/or clinical concepts and conditions
Experience in a results-oriented marketing and communications environment
Master’s Degree in marketing, communications or related field a plus.
Scheduled Weekly Hours
Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
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