Media Relations Senior Coordinator

Profile

Write and distribute press releases on firm and attorney news

Cultivate relationships with journalists in local, business, legal and industry publications

Cultivate relationships with Dinsmore attorneys and leaders to learn their expertise and strategize ways to publicize their work

Establish attorneys as expert sources for journalists

Write for and post on firm social media accounts

Collaborate with manager on social media strategy

Execute paid social media ad campaigns

Help develop key brand messages and strategize ways to incorporate brand messaging into all external-facing copy

Edit, publish and promote thought leadership created by attorneys

Build emails using Concep software to communicate thought leadership to clients and contacts

Monitor trending topics in key practice areas to coach attorneys on recommended thought leadership topics

Track editorial calendars of business, legal and industry publications to develop thought leadership that aligns with those topics

Identify writing opportunities for attorneys and earn placement in those publications

Use media monitoring software to track media and social mentions, identify key journalists, publications and trending topics

Assist manager to measure success of external media placements and report findings

Track earned media of competitor firms and report data to manager

Assist with reporting, writing, editing and build of the monthly internal firm-wide newsletter

Create initial drafts of one-off internal emails communicating important news within the firm

Requirements

Three to five years of communications or related marketing experience

Undergraduate degree in journalism, public relations, communications, marketing or equivalent work experience

Writing News

Social media

Ad copy

Editing (AP Style)

Press release strategy and execution

Media monitoring

Strong news judgment and an ability to make well-reasoned independent decisions

Experience with integrated communications, including use of web, social media, SEO and visual communications

Strong interpersonal skills, and an ability to build relationships externally with journalists and internally with attorneys and leaders

Good listening, written and verbal communications skills

A track record of fully implementing projects to completion

Self-starter with high levels of initiative and drive

Company info

Dinsmore & Shohl LLP.
Website : http://www.dinsmore.com/