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Job Details

Director Content Marketing amp Communications

Company name
Zuora Inc.

Location
Redwood City, CA, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Executive, Pr

Posted on
Sep 16, 2021

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Profile

\u003cp\u003e\u003cstrong\u003eOUR VISION: THE WORLD. SUBSCRIBED.\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eCustomers have changed. They’re looking for new ways to engage with businesses. Consumers today have a new set of expectations. They want outcomes, not ownership. Customization, not generalization. Constant improvement, not planned obsolescence.\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eIn the old world (let’s call it the Product Economy) it was all about things. Acquiring new customers, shipping commodities, billing for one-time transactions. But in today’s new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than the static offerings or a single product.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eOur vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo and author of the best-selling book, \u003c/span\u003e\u003cem\u003e\u003cspan style=\font-weight: 400;\\u003eSubscribed\u003c/span\u003e\u003c/em\u003e\u003cspan style=\font-weight: 400;\\u003e).\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eTHE TEAM\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eThe Brand Experience team at Zuora is responsible for bringing our story to life in ways that delight and engage our customers. We translate our company mission and vision into brand campaigns, content strategies, engaging event experiences, valuable customer assets, strategic communications, and high-performing web experiences that drive growth for the business.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eYOUR MISSION\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eAs the Director of Content Marketing \u0026amp; Communications, you will lead our content, communications, and editorial teams at Zuora in helping craft and evangelize our mission of helping the world’s best companies succeed in the subscription economy. This person will lead a team of writers, creators, and media strategists in producing compelling content and messaging that supports brand awareness, industry thought leadership, customer advocacy, engagement, and retention goals across the company, while continuously identifying trends and opportunities to amplify the Zuora brand. Aligning to these business needs and priorities, you will employ a heavy bias toward delivering a high-value content, messaging, and assets across owned, earned, and partnered media channels including press, blogs, videos, social media, eBooks, event keynotes, and more. Journalist or newsroom background a plus.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eWHAT YOU’LL ACHIEVE\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eReporting to the VP of Brand Experience, this is a “Player-Coach” leadership role that requires hands-on content \u0026amp; communications expertise, with the vision and management skills to build and develop a growing team of PR and content strategy professionals.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eThe ideal candidate is a communications and content marketing professional with a strong writing background, excellent story-telling skills, and extensive experience developing content within B2B Marketing organizations. You are an audience focused, and data-minded strategist –\u0026nbsp;able to construct a content strategy with a measurement framework that connects to business results. You build teams and connect with audiences, employing messaging, storytelling, media channel, and strategic planning expertise that delivers value for customers, the media, and the business, with the ability to adapt messages to different audiences, roles, and levels. Executive communications experience is a must, as this is a highly visible leadership role that engages with all aspects of the business, including Finance, Product Management, Customer Success, Investor Relations, C-Suite Executives, and more.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eYOUR ABILITIES \u0026amp; RESPONSIBILITIES\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003e10 years of content \u0026amp; communications experience; preferably in the technology industry and/or SaaS with 5 years of direct leadership experience\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eA strong portfolio and a proven track record of delivering high-quality content at scale in a B2B marketing environment\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eThe ability to define and execute global communications and editorial plans that map to brand, customer engagement, growth, retention, and account-based strategies\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eExperience managing the global PR \u0026amp; communications strategy for a public company, ensuring positive positioning of products, solutions, services, and IP.\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eExperience providing guidance to executives and other spokespeople on how to message and position the business and its innovations.\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eExpertise in complex messaging hierarchies that translate across traditional and digital platforms, channels, verticals, \u0026amp; segments\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eCross-functional leadership with proven experience in communicating content performance, SEO impact, audience growth, and engagement KPIs to a broad range of stakeholders\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eBest-in-class standards for editorial content quality across a range of formats e.g. written, visual, video, news, hybrid live/event-based content both on and offline\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eIntegrated partnerships with campaign marketing, product marketing, partner marketing, growth/ demand marketing, product management, customer advocacy, sales, creative, events, web, and additional teams.\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eExperience with content distribution and reporting systems including Google Analytics, WordPress, NewsCred, Meltwater, Hubspot, Marketo, or similar tools.\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eA committed leader with experience building and managing a strong team of marketers while also ensuring the team’s continuous learning, development and growth.\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eFantastic problem-solving abilities, critical thinking, agility, and attention to detail\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003ePassion for the market and opportunity Zuora is pursuing, challenges the status quo, and strives for the best customer experience\u003c/span\u003e\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eABOUT ZUORA \u0026amp; OUR “ZEO” CULTURE\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eZuora (NYSE: ZUO) Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-revenue process seamlessly across billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eAt Zuora, we have one CEO but \u003c/span\u003e\u003cspan style=\font-weight: 400;\\u003e​\u003c/span\u003e\u003cspan style=\font-weight: 400;\\u003eevery employee is empowered and supported to be the ‘ZEO’ of their own career experience. By embedding inclusion and belonging into our processes, policies and culture, we are building a workplace where our 1,200 ZEOs across North America, Europe, and APAC can bring all the elements of who they are into their work. In addition to an industry-leading six-month, 100% paid parental leave for all our ZEOs, we also offer programs to support your mental health and give back to our communities along with “career cash” and plenty of learning and development opportunities.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eTo learn more visit www.zuora.com\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan
style=\font-weight: 400;\\u003eZuora is proud to be an Equal Employment Opportunity employer.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eThink, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eZuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eWe encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.\u003c/span\u003e\u003c/p\u003e}

Company info

Zuora Inc.
Website : http://www.zuora.com

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