Senior CRM Marketing Professional Engagement Marketing

Profile

Description

Consumer Group and Humana Pharmacy Solutions (HPS) are focused on the well-being of our members, and we believe there's a role for us to play as a well-being partner who will empower customers to live a life that's healthy, active, and rewarding. We are looking for a Senior CRM Marketing Professional who can develop communications strategies and campaigns to educate members on ways they can save money and improve their health behaviors.

Responsibilities

The Senior CRM Marketing Professional will work side-by-side with our Pharmacy partners to identify business goals for our outreach, develop innovative strategies to meet those objectives, lead the communications team through flawless execution, and measure success so we can continuously improve our efforts.

As a Senior CRM Marketing Professional you will:


Play a leading role in consulting with business partners and developing communications solutions for our members
Develop communications strategies and implement campaigns for one of the company's top business priorities: encouraging our consumers to make smart healthcare choices
Build strong working relationships with business stakeholders in a matrixed environment
Play a leading role with other team members to achieve the business goals of Humana Pharmacy Solutions and Humana Pharmacy mail order
Identify, analyze and evaluate business opportunities using historical campaign performance, market research and competitive intelligence
Use your problem-solving skills, be organized, show attention to detail and manage multiple high-profile programs. First Year Success Factors

Impact of communications campaigns
Communications strategies acknowledged by others as smart and effective
Recognition among team members as a communications expert who gets results
Development of effective partnerships with internal clients and team members


Required Qualifications


Demonstrated ability to develop strategies and create communications that achieve business goals
Demonstrated ability to meet deadlines of targeted or market-driven projects/campaigns
Clear and concise oral and written communication skills
3-5 years of experience in leading, or managing marketing or communications initiatives (marketing leadership, project management, business strategy, etc.)
Working knowledge of Microsoft Office applications, including Word, Excel and PowerPoint
Bachelor's Degree required


Preferred Qualifications


Excellent planning and organizational skills
Demonstrated leadership ability
Digital Marketing expertise a plus.
Experience working with copywriters, graphic designers, and print/email/phone vendors
Experience working with clients to deliver solutions that meet their needs
Knowledge of healthcare, pharmacy and/or clinical concepts and conditions
Experience in a results-oriented marketing and communications environment
Master's Degree in marketing, communications or related field plus


Location requirements: preferred Louisville, Kentucky. Possible WAH/Remote option available.

Scheduled Weekly Hours

40

Company info

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